Drive CPG sales and build brand love with TikTok
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Why advertising here works
Get game-changing results
Our product suite enables always-on engagement that delivers 2X greater ROAS vs. media average.
Source
TikTok Marketing Science offline US sales lift study based on 11 CPG campaigns across food & bev, beauty and care, conducted by NCS, 2022
Shopping state of mind
3 in 4 TikTok users make the majority of household purchase decisions for CPG products.
Source
TikTok Marketing Science Global CPG Insights Survey via Suzy, February 2022
Be discovered
TikTok is the fastest-growing channel for product discovery with 15% of product discoveries beginning on TikTok.
Source
TikTok Marketing Science Post-Purchase Analysis, conducted by Fairing, US, 2022
Perfect your product launches on TikTok
Get everything you need to launch a successful CPG campaign – from tools and resources to deep insights – and maximize your results.
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"TikTok has been a game-changer for our business, fueling remarkable growth in views and revenue."
Marco Ciftci
CEO & Founder, HolySmile
Solutions for every CPG campaign
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Brand building
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Scale product sales with personalized product recommendations, creative solutions and catalog-exclusive features.
CPG marketing success stories
Beauty
Personal Care
Homecare
Food & Bev
