Name: TikTok Insights: Research Tool | Learning and Resources
Brand: TikTok

Leer je doelgroep beter kennen met TikTok Insights

Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact - discover it all and more here

Locatie:

Gen Z

Millennials

Gen X +

All TikTok users

Creator

Doelgroep

Vertrouwen & veiligheid

Ad Solutions

Effectiveness

Apps

Auto

Beauty & persoonlijke verzorging

Consumptiegoederen

Onderwijs

Entertainment

Fashion

Financiële dienstverlening

Eten en Drinken

Gaming

Detailhandel

Real Estate

Sports

Tech

Telecom

Reizen

Terug naar school

Black Friday

Kerstmis

Pasen

Vaderdag

Diploma-uitreiking

Halloween

Hot Sale

Moederdag

Ramadan

St. Patrick's Day

Superbowl

Independence Day

Valentijnsdag

Ferragosto

Reyes Magos

World Cup

Buen Fin

Songkran

Mega Sales

Tet

Summer

Carnival

Eid

Fiestas Patrias

Copa America

Olympic Games

TikTok Insights maakt gebruik van onderzoek door derden onder volwassenen van 18 jaar en ouder, uitgevoerd in opdracht van TikTok.

Totaal: 11035 resultaten

3 in 5

Among Gen Z TikTok users, 3 in 5 discoveries made on TikTok started with an intention.

1.8

TikTok users are 1.8x more likely to convince their family and friends to buy the item they purchased previously (vs. non-TikTok users).

34% of TikTok users buy food & beverage products they have discovered on the platform.

1.5

Gen X TikTok users are 1.5x more likely than users of other platforms to find gift inspiration during Christmas on TikTok.

64% of TikTok users saved posts about personal care on the app for future reference in the past month.

1.4

TikTok users are 1.4x more likely to buy a new tech product in the next 6 months (vs. non-TikTok users).

1.4

TikTok users are 1.4x more likely to order more food or grocery deliveries during festive seasons (vs. non-TikTok users).

81% of Gen X TikTok users who follow a brand on TikTok say they feel more connected to the brand if the brand 'likes' a comment they've posted.

After viewing a Dynamic Showcase Ad on TikTok, 74% of Gen Z weekly TikTok users would seek more information on the advertised product.

77% of TikTok users who found inspiration for activities, travel, tips, and more, started with the intention to do so.

95% of TikTok users agree that finance-related topics are very important to them.

54% of Millennial TikTok users learned something new or found information about a topic on TikTok within the last 30 days.

Australië

Ad Solutions

2.5

Travel ads that incorporate a promotion/deal interactive add-on are 2.5x more likely to generate full funnel impact (vs. ads without the add-on).

Source: TikTok Marketing Science Global Repurposing Creative Study (Australia Results) conducted by Material September 2023 (n=265)