Promote your app
Tap into long-term app growth with TikTok
Turn TikTok's unparalleled user engagement into your app's growth engine by engaging users, elevating retention and boosting long-term value.
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Why advertising works here
Lower cost per install
TikTok-driven Cost Per Installs (SKAN) are 95% lower than on other platforms.
Higher engagement
TikTok-driven app installs result in 59% more in-app engagement during their first week compared to other platforms.
Stronger retention
TikTok-driven app installs experience a 39% lower uninstall rate compared to other platforms.
Solutions and strategies for growing your app
Automated growth at every stage
Smart+ is TikTok's AI-powered tool that automates ad targeting, bidding and creatives to optimize campaigns, delivering the right ad to the right person.
App retargeting
App retargeting
Power long-term app growth
Make installs seamless
Use the App Profile Page, an instant page experience designed to enhance iOS 14 Dedicated Campaigns for app installs.
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Optimize post-install actions with AEO
Focus on high-value users with VBO
Create ad content that shows off your app
Connect with TikTok trends
#fashion
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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way, making it ideal to promote your app effectively.
Learn about trends
Stick to a structure
Think TikTok-first
#fashion
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