Generate leads

Transforme audiências atentas em clientes de alto valor

Utilize as soluções de ponta de geração de leads do TikTok para encontrar e converter novos clientes potenciais.

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How TikTok helps you generate leads

Audience is here

Your audience is here

TikTok is the epicenter of culture with over a billion diverse users, making itto find customers on TikTok. This dynamic environment makes it a prime opportunity to easily find customers on TikTok.

Get discovered

Get discovered

TikTok users are 1.5X more likely to immediately go out and buy something they discovered on TikTok compared to other platforms' users.

Game

Get game-changing results

In the past year, 44% of TikTok users discovered something on the platform and immediately went to buy it, highlighting its potential for effective lead generation.

Ads that help turn viewers into customers

Native Lead Generation
Geração de leads no website
Spark Ads

Gather leads quickly and seamlessly

Capture valuable leads though a customizable Instant Form that loads natively within the TikTok app.

Native Lead Generation

Gather leads quickly and seamlessly
Capture valuable leads though a customizable Instant Form that loads natively within the TikTok app.

Geração de leads no website

Increase website traffic and qualified leads
Drive prospects to your own web form and use existing logic to qualify leads.

Spark Ads

Tap into the TikTok community
Combine the reach and impact of paid ads with the authenticity of organic content to foster connections and enhance performance, utilizing lead ads effectively.

Tips for TikTok success

Build brand awareness

Tactical Tip 1 Asset

Optimizing for video views first can increase interest and lower the barrier to users registering interest in a subsequent lead generation campaign.

Use auto-targeting

Optimize with CRM integration

Create ad content that generates leads

Hold attention with stimulation

Stimulate your audience's senses to keep them engaged with music, dynamic transitions, movement, text overlays and emojis.

Connect with TikTok trends

Think TikTok-first

Lead generation success stories

MYX

The experiential learning program used TikTok Ads Manager's Lead Generation objective to drive registrations and reduce cost per lead by 97%.

Srisawad

The Thai financial services provider achieved a 25% decrease in cost per lead using In-Feed Ads and the Lead Generation objective.

Capitaine Study

The French online college discovery platform generated 428 leads at a 13X ROAS using humorous, trend-driven content combined with Lead Generation.

Otto Insurance

The online auto insurance marketplace leveraged multiple solutions and strategies to increase leads by 862% and decrease cost per lead by 35%.
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