See our success stories

TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.

TikTok Success Stories

Our success spotlight

Toyota Auto Ads on TikTok

Toyota

By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.

See case study

Discover more success stories from across TikTok

Industry
Solution
Goal
Region
Business type
Total: 1897 results
Food & beverage

Skittles

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Celebrating Pride with Out of Phone, In-Feed Ads and Creator Partnerships

Skittles Logo
October 23, 2025
Automotive

Land Rover Romania

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Driving qualified leads at scale with Smart+ in the Auto vertical

Land Rover Romania logo small
October 21, 2025
Story

Short Commerce​

Short Commerce Thumbnail TikTok SMB Case Study

Becoming a leading digital agency by embracing TikTok with a content-first approach ​

Short Commerce Logo TikTok SMB Case Study
October 22, 2025
Healthcare & pharmaceutical

Lactiv

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Optimising ad performance with Smart+ in the health supplement industry

Lactiv Logo
October 16, 2025
Technology

Panasonic X Digital Voices

lumix x tiktok smb success story

Increasing positive sentiment and reach for a beloved camera brand

Panasonic X Digital Voices Logo TikTok SMB Case Study
October 16, 2025
Food & beverage

Old El Paso x Digital Voices

Old El Paso Thumbnail TikTok SMB Case Study

Building on well-established brand love with an authentic content-driven campaign

Old El Paso Logo TikTok SMB Case Study
October 16, 2025
E-commerce

Riviera Profumi x Performance Boutique

Riviera Profumi X Performance Boutique Thumbnail TikTok SMB Case Study

Leveraging high-performance AI tools to drive conversions whilst lowering costs

Riviera Profumi X Performance Boutique Logo TikTok SMB Case Study
October 16, 2025
Professional services

Granny Flats WA x Unify

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Building trust, generating leads in the professional services sector

Granny Flats WA logo
October 13, 2025
Makeup & beauty

Sephora

sephora

Fueling always-on sales with Smart+ Catalog Ads

October 13, 2025
Food & beverage

Al Gharbi Store

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Adopting innovative TikTok solutions to drive conversions from new audiences

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October 12, 2025
Media & entertainment

Netflix Squid Game Season 2

Netflix and TikTok Spotlight turned the Squid Game Season 2 launch into an interactive experience

Netflix Squid Game Season 2
October 11, 2025
Restaurant & dining

Akar by K Club

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Boosting festive dinner bookings in Bali through TikTok’s Smart+ lead generation

Akar logo
October 10, 2025

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