
Starter Guide
Your personalized guide to making great ads in no time.







How would you describe your business?
Small or Medium
Fewer than 500 employees.
Large Business
More than 500 employees.
Agency
Third-party creating or placing ads on behalf of a business.
Creator
Individual who creates original content.
What is your main business goal on TikTok?
Sell More Products Online
Find new, high-growth opportunities to sell more of your product online.
Generate New Leads
Increase interest and collect leads for your business.
Grow Awareness
Build a community and connect with potential customers on TikTok.
Do you use a supported e-commerce platform?
Yes
I do use BigCommerce, Opencart, WooCommerce, Salesforce CC or Shopify.
No
I do not use BigCommerce, Opencart, WooCommerce, Salesforce CC or Shopify.
Not Sure
I am unsure if my business uses a platform.
Where do you prefer to run ads for your business?
Desktop
I'd like to run ads from TikTok Ads Manager on my desktop computer.
Mobile
I'd like to run ads directly from the TikTok mobile app.
No preference
I'm open to running ads on either.
Do you currently post organic videos on TikTok for your business?
Yes
Yes, I do post videos on TikTok.
No
No, I do not post videos on TikTok.
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