How long should I run a campaign?

Consider running your campaign for between 7 and 14 days, as that gives you an adequate amount of time to get a good understanding of the results on budget.

What's the best way to target?

We always recommend starting out with broad targeting. People think they get more bang for their buck with narrow targeting but it can sometimes result in poor performance.

How much is it to run TikTok ads?

There are two settings to pay extra attention to when determining cost: Budget TikTok Ads Manager offers daily or lifetime options. The recommended daily ad group budget for a campaign is $30 in North America and EMEA, or $20 in APAC regions. Bids can be adjusted based on what you're willing to pay for desired user actions. Bid A bid indicates how much you're willing to pay for the actions you want users to take after they see your ads. TikTok Ads Manager offers you different bidding strategies to select from: Lowest Cost and Cost Cap.

Budgeting

Ads that work for you and your budget

Run campaigns that capture attention and drive results, optimized for your budget.

Introducere

Budget

Duration

The value of advertising on TikTok

Limits you set

Set your daily spend. We’ll never go over your limits and you can stop any time.

Flexibility and control

Set budgets at both the campaign and ad group level for maximum flexibility.

Pay for the actions you want

Choose your objective, impressions and conversions—and only pay for those.

Campania ta

Obiectivul campaniei

Vizitele pe site-ul web

Optimizează bugetul

Strategie de ofertare

Cel mai mic cost

Plafon de cost

Make hard-earned money work harder

Opt to use a spend-based approach, like Lowest Cost Bidding. This will make it easier to specify a budget and let the system maximize usage to drive the most results possible.

Learn more

Campania ta

Obiectivul campaniei

Vizitele pe site-ul web

Optimizează bugetul

Strategie de ofertare

Cel mai mic cost

Plafon de cost

Get a custom budget recommendation

More impressions increase your chance of achieving conversions. We’ll estimate a minimum budget to help you get to the competitive level required to optimally create conversions from these impressions.

Learn more

Tips for maximizing your budget

Get started

Select a daily budget

Try using Daily Budget instead of Lifetime Budget for your ad group budget to ensure dynamic daily optimization.

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The 50% trick

We recommend keeping your budget within a 50% range of your previous budget, which helps you scale spending to maximize your results.

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Try Lowest Cost

With this bid strategy, running the ad group or changing the daily budget in the middle of the day may get you a spending discount.

Learn more

Your questions, answered

For web conversion campaigns, we recommend $30 minimum daily ad group budget for North America and EMEA brands, and $20 for APAC brands.

Ready to start growing your business with TikTok?

Get started

Ads that work for you and your budget

The value of advertising on TikTok

Make hard-earned money work harder

Get a custom budget recommendation

Tips for maximizing your budget

Select a daily budget

The 50% trick

Try Lowest Cost

Your questions, answered

What is the minimum budget?

How long should I run a campaign?

What's the best way to target?

How much is it to run TikTok ads?