Ad Recall and +5.2pp Brand Familiarity in a highly competitive festival environment
higher VTR 2s vs benchmark and 2x higher VTR 6s vs benchmark
VTR 6s on TopView placements during peak festival moments
How Maybelline brought festival culture to life on TikTok
Engagement rate
Lower cost per UGC-content created
Video views
Increasing emotional ROI & building brand love with Branded Effect
YoY Black Friday sales (50% increase on Day 1)
CTR during campaign (+76% vs. benchmark)
higher average video watch time vs. other channel
How Flip.ro drove record-breaking sales with TopView, creators, and full-funnel strategy
Ad Recall and +5.2pp Brand Familiarity in a highly competitive festival environment
higher VTR 2s vs benchmark and 2x higher VTR 6s vs benchmark
VTR 6s on TopView placements during peak festival moments
How Maybelline brought festival culture to life on TikTok
more leads generated vs. previous campaign
cost per lead
higher conversion rate vs. previous campaign
Driving qualified leads at scale with Smart+ in the Auto vertical
Conversion volume
Cost per acquisition (CPA)
Return on ad spend (ROAS)
Helping JD Sports elevate its presence in Romania and boost summer sales through TikTok’s Smart+ optimization solution.
Click-through rate for TopView campaign
higher conversion rate vs. non-Smart+ TikTok campaigns
lower cost per lead vs. other platforms (on equal spend) with TikTok Smart+
How Banca Transilvania used TikTok Smart+ to boost engagement and drive more qualified leads
Engagement rate
video views
Helping Kaufland Romania build their profile to 1 million followers through a fun and engaging challenge, all while winning them the ‘Greatest Branding’ award in the TikTok Ad Awards 2024.
Unique user reach
Cost per click
View rate vs. other social media platforms
Helping Durex capitalise on the month of love with an engaging awareness and traffic campaign
Players
Ad Recall
Brand Association
Helping global bank ING promote its youth products to a whole new audience in Romania.
Ad spend
Installs
Cost per install
Generating engagement and installs for the Mondly by Pearson app during the pivotal Q5 period.
