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Go from click to cart with retail on TikTok

Introducere

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Why advertising here works

Your audience is here

TikTok is the epicenter of culture with over a billion active users.

Source

Get discovered

58% of TikTok users discover new brands and products on the platform—14% more than on other platforms.

Source

Shopping state of mind

61% of TikTok users have made a purchase either directly on TikTok or online right away after seeing an ad on TikTok.

Source
Retail Playbook

Unlock holiday campaign success on TikTok

Tap into big holiday trends and TikTok's powerful solutions to drive discovery, inspiration, and purchase all season.

Get the playbook

“This campaign delivered some of the best performance we've seen since adopting dynamic product ads within TikTok.”

Wesley Jernigan
Brand Manager, American Eagle

Solutions for every retail campaign

Drive sales
Lead generation
Brand building
GMV maxim
Web Conversion Ads
Reclame video cu cumpărături
MODĂ CASUAL TIKTOK BRAZILIA B 5

Maximizează vânzările TikTok Shop apelând la publicitate

O soluție publicitară bazată pe inteligență artificială, care transformă fiecare tip de conținut – afiliat, organic sau plătit – în vânzări suplimentare generate prin TikTok Shop.

GMV maxim

MODĂ CASUAL TIKTOK BRAZILIA B 5
Maximizează vânzările TikTok Shop apelând la publicitate
O soluție publicitară bazată pe inteligență artificială, care transformă fiecare tip de conținut – afiliat, organic sau plătit – în vânzări suplimentare generate prin TikTok Shop.

Informații suplimentare

Web Conversion Ads

Drive actions and purchases
Generate higher conversion volumes at a lower cost per action by identifying users most likely to convert on your page.

Learn more

Reclame video cu cumpărături

Reclame cu cumpărături, pentru a atrage vânzări pe site-ul tău web
Bazate pe catalogul nostru de produse, reclamele video cu cumpărături oferă recomandări personalizate de produse pentru pagina Pentru tine și alte plasări pentru a îmbunătăți vânzările pe site-ul tău web de comerț electronic.

Informații suplimentare

Retail marketing success stories

Good American

The women’s denim and fashion apparel company used Video Shopping Ads to reach new customers and drive sales during its Friends & Family markdown sales.

See case study

Very

The online retail brand experienced a 12% boost in ROAS and 38% lift in purchase conversion rate by using Video Shopping Ads to promote its beauty products and fashion collections.

See case study

Monos

The Canadian travel and lifestyle brand promoted its Black Friday & Cyber Monday sales events and beat performance targets with a combination of In-Feed Ads, Spark Ads and Video Shopping Ads.

See case study

Boots

The UK health and beauty retailer used Video Shopping Ads to showcase products and deals, delivering a 133% increase in ROAS and 48% decrease in cost per complete payment.

See case study

Resources to power your retail campaign