Elite Hotels of Sweden
Elite Hotels tapped into TikTok to inspire summer travelers, reaching new audiences with tailored messaging for families and couples and driving meaningful engagement across the funnel.
The Objective
For Elite Hotels, summer is a key season - when families, couples, and adventurers travel across Sweden in search of memorable stays. As competition for travelers’ attention peaks, Elite Hotels set an ambitious goal for summer 2024: drive as much revenue as possible through booked hotel stays, and prove TikTok’s role as a serious driver of profitability during a highly competitive period.
Building on their early TikTok presence since 2023, Elite Hotels was ready to take a bigger step - aiming not only to engage but to convert new audiences.
The Solution
A cross-channel digital campaign was launched, with TikTok playing a central role in the media mix. Two key messages were crafted to target distinct groups: families and couples, both offered a 25% discount for summer stays.
To maximize reach and conversion potential, prospecting ads targeted users aged 25 and up, while retargeting was open to all ages. The campaign focused on In-Feed Ad placements and also activated Search Ads using Automatic Search Placements to capture high-intent audiences actively looking for Elite Hotels. Every ad was optimized for conversions to align tightly with the campaign’s primary goal.
Elite Hotels’ in-house creative team delivered TikTok-native content tailored to each audience segment, while agency partner Pineberry fine-tuned the ad delivery for maximum impact.
The Results
The campaign delivered impressive results with 691% ROAS and 1.5 million impressions across 360,000 unique users. They also saw a wave of first-time younger visitors, laying the groundwork for future loyalty.
Thanks to TikTok’s unique reach and conversion power, Elite Hotels not only hit their summer goals - they expanded their customer base in a way that will deliver value well beyond the campaign period.
Why It Worked
1. Audience-first messaging tailored for families and couples
2. Strategic use of In-Feed Ads and Search Ad (through Automatic Search Placements) for discovery and intent
3. Collaboration between exceptional creative production and precision ad optimization
TikTok is now a regular part of Elite Hotels' performance marketing strategy, proving that with the right approach, the platform can drive both short-term results and long-term brand growth.
A big part of our growth strategy is to grow existing customer bases, and to identify new consumers, TikTok provided a platform that enabled us to reach new segments and convert these. Together with our exceptional inhouse creative team producing outstanding content and our agency partner Pineberry optimising the ads we could achieve results beyond our initial expectations.