Woofz

The Objective

Woofz is a pretty fresh and ambitious Dog Training App. It was designed for dog owners, who want to create a perfect bond with their dogs, discipline them without punishment and have a lot of fun together. Woofz is already a leader in this niche, but at this stage, they cannot afford large investments. They were mainly focused on digital performance marketing but wanted to find a paying audience on TikTok. So the main challenge was to increase the presence on TikTok with a positive ROI.

The Solution

When Woofz just began to run TikTok advertisements, they tried to adapt their best approaches from other platforms, which initially resulted in CPA 3 times higher than the target one. They have decided to radically change their TikTok strategy, which included: creating dedicated ads for TikTok in app, to make them look organic and authentic; using native TikTok elements as VO, including music & effects. They started to experiment with creators, which enabled usage of Spark Ads, which scyrocketed performance results.

The Results

One of their first videos became a success - it has already gained more than 3 million views!  With two videos from creators, they managed to get 20K+ app installs in June. And one of them got 5 mln views on TikTok! Thanks to Spark Ads, in July Woofz got 20 times more installs on the US market than in June.

To sum up, by the end of June they managed to:

• decrease CPI by 7x,

• decrease CPA by 3x in the US market,

• get 20K+ installs on the US market,

• achieve a positive ROI.