About brand safety controls within TikTok Business Center
Brand safety controls in TikTok Business Center offer a centralized dashboard to manage brand safety settings across multiple ad accounts. These tools help ensure your ads appear in a brand-safe environment by leveraging first-party solutions, including TikTok Inventory Filter and Suitability Controls such as Category Exclusion and Vertical Sensitivity.
Benefits
Centralized management: Configure and apply brand safety settings to multiple ad accounts at once, saving time and increasing operational efficiency.
Comprehensive oversight: Gain a holistic view of the brand safety status of all your ad accounts from a single location for simplified monitoring.
Quick adjustments: Easily access and edit the brand safety settings for individual ad accounts directly within the Business Center.
