Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create a campaign
Ad campaign structure
How to create a campaign
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- How to set up an ad campaign in TikTok Ads Manager
- How to choose the right objective in TikTok Ads Manager
- How to duplicate a campaign in TikTok Ads Manager
- About HTTPS Website Links for TikTok Ad Campaigns
- About Smart Performance Campaign
- Best Practices for Smart Performance Campaign
- How to fill the payer information per DSA
- How to troubleshoot low impressions
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Budget and scheduling
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- About budgets for TikTok Ads
- About lifetime budgets
- About daily budgets
- About Dynamic Daily Budget
- How to schedule a budget change
- How to check ad scheduling in TikTok Ads Manager
- About campaign budget optimization
- How to set up Campaign Budget Optimization
- About Value-based Optimization for web
- How to set up a daily budget in Tiktok Ads Manager
- Best practices for budget
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Special ad categories
Split Testing
- Ad creation /
- Create a campaign /
- Budget and scheduling /
About Dynamic Daily Budget
Dynamic Daily Budget allows you to set an average daily budget for a seven day period. Our system dynamically adjusts spending, allocating up to 25% more on days with better delivery opportunities and less on slower days. Weekly spend averages out from Sunday to Saturday, capped at seven times the daily budget.
Availability
Dynamic Daily Budget is available for the following campaign objectives:
Traffic
Lead Generation
App Promotion
Web Conversions
Product Sales (Video Shopping Ads or Product Shopping Ads)
Reach (limited availablity)
Video Views (limited availablity)
Example
The daily spend charges will average out to the amount you set over the course of the week (Sunday to Saturday). The weekly overall spend will not surpass more than seven times the daily budget.
If you set a daily budget of 50 USD, we may spend up to 62.50 USD one day and as low as 37.50 USD. At the end of the seven days, the daily spend amount will average 50 USD, and the weekly spend will be no higher than 350 USD.
Visit How to set up a daily budget in TikTok Ads Manager to learn more.