How to Create Video Shopping Ads (for TikTok Shop)

The Video Shopping Ads feature is already available to all TikTok Shops.

There are two ways you can connect TikTok Shop to Ad Account for advertising purposes:

  1. ​In Seller Center, connect one or multiple Ad Accounts for advertising purposes. See How to Set Up Shopping Ads in Seller Center for the steps.

  2. ​In Business Center, request access to one or multiple TikTok Shops for advertising purposes. See Requesting TikTok Shop Access from Business Center for the steps.

About Video Shopping Ads

The Video Shopping Ads feature allows you to make your TikTok in-feed video ads shoppable. Here's how they work – when people on TikTok see your Video Shopping Ad, they can browse products on your TikTok Shop by tapping the Product card or anchor link and then buy them on your store.

Watch the video below for a quick overview of how to get started with Video Shopping Ads.

How to Create a Video Shopping Ads Campaign

To create Video Shopping Ads, you must already have TikTok Shopping set up, see How to Set Up TikTok Shopping Direct Integration using TikTok Seller Center for more information. Once it's set up, follow the steps below to create a Video Shopping Ads Campaign.

Step 1: Creating a New Campaign

Go to TikTok Ads Manager and start a new Campaign.

  • ​From the Campaign creation page, select Shop Purchases or Product Sales as the objective; then complete the campaign settings.

  • ​Choose Video Shopping Ads as the type.

  • Choose TikTok Shop product source.

Step 2: Set Up an Ad Group

  • Choose Video Shopping Ads as the type.

  • Choose TikTok Shop product source.
  • The Video Shopping Ads feature only supports TikTok Placement.

  • For Targeting, ensure that your Age selection is set to 18+.

  • The following full-funnel optimization goal options are available:

    • Value

    • Complete Payment

    • Initiate Checkout

    • Click

  • The following bidding options are available:

    • Lowest cost / highest value

    • Cost cap

  • Complete the rest of the Ad Group settings; then click Next.

Step 3: Create Your Ads

  • Select the Identity – a TikTok account (your own or other creators) to represent your business in your ad. See How to Manage TikTok Accounts for the steps.

  • Select product(s) you want to promote. You can select 1 product or multiple products.
  • Once a product is selected, the ad landing page will be automatically generated for preview.

  • Select a TikTok Post that belongs to the Identity you selected, or upload a video, to use as your ad creative.

  • ​Complete the rest of the Ad settings and click Submit.