Sales
About Product Shopping Ads
Beginning July 2025, GMV Max will be the default and only supported campaign type for TikTok Shop Ads. To create ads using the Sales objective and your TikTok Shop as the sales destination, you can create a GMV Max campaign. Learn more about this change. To create ads for your shop:
Product Shopping Ads are available to all TikTok Shops sellers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, the United States, and the United Kingdom.
With Product Shopping Ads, you can create ads that use use product images and information from your products' Product Details Page and show these product images to users in Shopping Center and Search. When someone sees your ad in the TikTok feed, Shopping Center or search, they can click your ad to view a Product Details Page and decide to buy your product.
Features and benefits
Reach more new and current customers through Shopping Center and search with ads that are more likely to encourage them to buy your products.
Simplify your ad creation by using images and information from your products' Product Details Page.
Take advantage of optimization settings that will automatically determine the best placements and audience settings for your products, including Shopping Center Recommendations and search keywords.
Optimize your ad campaign for goals like Gross Revenue and Return on Ad Spend (ROAS)
Watch your campaigns grow and learn about what works best for your current and new customers.
When you create a Product Shopping Ad campaign, your campaign will automatically suggest the best audience settings and optimize your ad placements across Shopping Center Recommendations and Search. Your campaign will also continually identify high-performing search keywords based on shopping behaviors such as user interests, product relevance and historical performance.
Note: In TikTok Feed, Product Shopping Ads may be displayed in Carousel format and such format is now available in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and the United States. In Indonesia, Product Shopping Ads may also appear within the Tokopedia app, shown in product card format.
Learn how to create Product Shopping Ads in TikTok Ads Manager.
Learn some best practices for Product Shopping Ads.
