About Lemon8 for Brand Auction in TikTok Ads Manager

Last updated: December 2025

Lemon8 is a community app for lifestyle content, featuring photos and videos about beauty, fashion, food, travel, fitness, and pets. It's part of the TikTok app and focuses on real-life experiences, offering tips, guides, and product reviews. Ads appear in the For You Feed, Search Results Page, and Immersive Video Feed. Lemon8 Brand Auction helps you to reach unique Lemon8 communities through TikTok Ads Manager with the Reach advertisement objective.

Availability

Lemon8 Brand Auction ads are available in the following countries:

  • United States of America

  • Japan

  • Thailand

Lemon8 supports the following advertising objectives with Reach:

  • Auction Reach


Benefits

  • Lemon8 Brand Auction offers premium ad inventory designed to maximize visibility and deliver meaningful performance beyond TikTok.

  • Unlock incremental, high-quality communities unique to Lemon8 to extend brand exposure across new communities.

  • Lemon8 adheres to the same brand safety framework as TikTok, incorporating first-party inventory controls and third-party verification measures to ensure a safe advertising environment.


Next steps