About Maximize Net Sales for Shop Ads
Maximize Net Sales is an optimization goal for Shop Ads that helps you acquire customers and drive sales more efficiently. When you use this goal, your ad cost is only paid from an order's value after a purchase occurs, and your Net Sales ROI is 100% guaranteed.
Benefits
Guaranteed ROI: Your campaigns are guaranteed to achieve a 100% Net Sales ROI. You only pay for ads that lead to sales, eliminating wasted spend.
Refund-Aware Billing: If an order is returned or canceled, the corresponding ad cost is automatically refunded to your billing account. This aligns your advertising costs directly with your actual revenue.
Simplified Workflow: There is no need to set a daily budget or manage complex ROI protection settings. You only need to set your desired ROI target, and the system handles the rest.
Key Terms
Net Sales: The total revenue generated from your sales after accounting for refunds. It is calculated as
Gross Revenue - Refunds.Gross Revenue: The total amount paid for your products, minus platform sales taxes and product discounts.
Net Sales ROI: The ROI calculated based on your Net Sales. This is the target ROI that is guaranteed when using the Maximize Net Sales goal.
