About multiple creatives in Promote campaigns

Promote is a full-funnel, lightweight advertising tool found within the TikTok app. It allows you to quickly boost your content, such as videos, LIVEs, photos, and other user generated content.

When creating a Promote campaign, you can include up to 5 video creatives in the same campaign. Your campaign budget is distributed across all of your selected creatives to maximize engagement, compare performances, save time, and deliver your campaign more efficiently.

Features

• Increased flexibility and efficiency: Promote up to 5 videos in one campaign to achieve better performance while saving time on managing multiple orders.

• Effortless creative testing: Test multiple creatives in a single order to compare performance and optimize results.

• Balanced spending: Your budget is distributed across all creatives, ensuring fair exposure and maximizing campaign performance efficiently.

Supported Promote Ad Goals

The option to promote multiple creatives will be available from self-posted videos and the Promote Central Page in Business Suite or TikTok Studio.

All creatives in one Promote order will have the same ad goal. The following ad goals allow you to select multiple creatives:

• Boost account: More video views, more followers, more profile views

• More leads: More TikTok messages, more phone calls, more leads

• More sales: More website visits, more website conversions

Note: Promote for others, GMV Max, and all LIVE ad goals do not support multiple creatives.

Qualified Video Types

Videos that meet the general Promote requirements and policies are considered promotable and are displayed on one page. Non-eligible videos can't be selected and will be grayed out or not shown.

Creators active in the TikTok Shop Affiliate program will be able to select all five videos from the Your videos or Affiliate videos tab. Selections can't be mixed between both tabs.

Approvals and Campaign Results

When one video in the Promote order is approved, the campaign will begin. Unapproved creatives will not be included until approved. Once approved, the creatives will be added automatically to the campaign.

The Promotion results, Other results, and Audience insights sections will show the total metrics across all creatives to provide a comprehensive overview of campaign performance. Go to Promotion results and click the Individual tab to see detailed creative level analysis and performance.

Learn how to set up Promote Campaigns

• How to set up Promote for website visits and conversions.

• How to set up Promote for lead generation.

• How to set up Promote for product purchases.