How to set up Promote for product purchases

Last updated: September 2024

E-commerce sellers or creator affiliates can set up a Promote campaign to increase TikTok Shop sales directly from TikTok videos and LIVEs.


Note: Only videos that feature your TikTok Shop products can be used with Promote for product purchases. Your LIVEs must feature at least one TikTok Shop product at the beginning of or during your LIVE.

How to set up Promote for product purchases

To set up Promote for product purchases:

  1. Create a Promote campaign in the TikTok mobile app. Learn about finding Promote in the TikTok app.

  2. Under Choose your goal, select More product purchases.

  3. Select a promotion pack, or customize your promotion:

    1. Choose your audience by clicking on Default audience or Create your own.

    2. Set your Budget and Duration.

  4. Review your promotion details.

  5. Click Pay.


Learn about best practices for using Promote to drive customer interest and actions, including other lower-funnel objectives and campaign optimization tips.