Advertising on TikTok
How to set up Promote for website visits and conversions
You can turn Promote campaign viewers into customer interest and actions on your website, such as an online store, event promotion, mailing list sign-up, and more. Learn how to use website conversion objectives to generate more website visits or website conversions from Promote campaigns.
Before you begin
You'll need to:
Install TikTok Pixel for website conversions, not required for using more website visits as your goal.
How to set up Promote for website visits and conversions
To set up Promote for website visits and conversions:
Create a Promote campaign in the TikTok mobile app. Learn about finding Promote in the TikTok app.
Under Choose your goal, you will presented with one of two variations depending on your integration with TikTok Pixel:
Without TikTok Pixel configured, select More website visits.
With TikTok Pixel configured, select More website conversions. Learn how to install TikTok Pixel.
Click Next.
Enter your URL.
Click Call to Action. You can choose from the following:
Learn more
Shop now
Contact us
Apply now
Book now
Donate now
Download
Request time
If you are using the web conversions goal, choose your previously configured Pixel under Track conversion events. Note: The Pixel you select must match the URL entered above.
Click Choose optimization event. You can choose from the following:
Add to cart
View content
Complete payment
Click Save.
Select a promotion pack, or customize your promotion:
Choose your audience by clicking on Default audience or Create your own.
Set your Budget and Duration.
Review your promotion details.
Click Pay and start promotion.
Learn about best practices for using Promote to drive customer interest and actions, including other lower-funnel objectives and campaign optimization tips.