About the Keyword Planner tool in TikTok Ads Manager
The Search Ads Campaign Keywords Planner is a centralized planning tool designed to help you evaluate and plan for the most optimal keywords strategy. You can surface insights on search volume, competition, and scale and performance prediction, before committing your budget.
Availability
Platform: TikTok Ads Manager
Target regions: United States, United Kingdom, Canada, Germany, France, Italy, Spain, Australia, Mexico, Brazil, Saudi Arabia, and United Arab Emirates.
Note: If your TikTok Ads Manager account’s home country is supported, Keyword Planner is available by default. If it isn’t supported but you need keyword data for a supported targeting country, access may be enabled via allowlist.
Benefits
Smart Discovery: Find high-potential keywords backed by TikTok’s native search insights and machine learning algorithm, ensuring strong relevance from the start.
Plan without guesswork: Get visibility into performance potential before committing your budget.
Seamless Activation: Turn insights into action with ready-to-deploy plans, directly embedded in the ad group.
Learn more
Learn how to access the Keyword Planner in TikTok Ads Manager.
Learn how to add keywords manually or bulk, or to an ad group in TikTok Ads Manager.
