The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
TikTok Business Suite
TikTok Beta Tester Program
Ad Assistant
The TikTok Ads Manager dashboard is a homepage that displays an overview of custom performance metrics, tailored insights, key alerts, recommendations, and overall budget spending. This dashboard is the default landing page when you log into TikTok Ads Manager and can be found under the Dashboard tab in the top navigation bar.
Note: On the dashboard, you may see a variation in wording depending if you're a new or existing advertiser. The Recommendations title appears at the top of the page if you have an existing account, while it is labeled Actions for new accounts. Visit About guided campaign creation for new ad accounts on TikTok to learn more.
Attention-needed alerts:
P0 alerts: Immediate action required to prevent account inaccessibility or undeliverable ads due to issues such as frozen balances or failed audits.
P1 prompt action alerts: Quick action needed to address problems like insufficient balances or qualification risks to avoid complete ad inaccessibility. Learn more about adding to your account balance in TikTok Ads Manager.
P2 notification alerts: Information about policy or product changes, guiding you to take action based on potential impacts on ads or account placement. Learn more about advertising policies.
Recommendations:
Performance-based diagnosis: Suggested actions to fix campaign issues and improve performance specific to campaign goals. Learn more about best practices for campaigns.
Non-performance based best practices: Tips to enhance your knowledge level and overall ad performance.
Clear visibility: Key alerts and recommendations are at the top of the page, ensuring you are always aware of important updates and suggestions.
New ad product/program launches: Notifications about new ad products or programs suitable for testing and comparison.
Time savings: The TikTok Ads Manager dashboard allows you to quickly access key information, reducing the time spent navigating through the entire platform.
Enhanced insights: Tailored data and insights are prominently displayed, providing valuable information regardless of recent account spend.
Visit About TikTok Ads Manager and About advertising on TikTok Ads Manager to learn more.