About TikTok Content Suite
TikTok's Content Suite enables advertisers to find brand-relevant content across TikTok and then turn user-generated content (UGC) and branded content into high-performing ads at scale. Integrated into TikTok Ads Manager and TikTok One, Content Suite shows advertisers high-potential, pre-vetted content about a brand's products or services and provides workflows to quickly authorize and activate the content as ads.
How it works
Content Suite searches through all organic videos on the TikTok platform for brand names and keywords relevant to your brand. It uses AI to capture brand relevance via captions (including tagging a brand's Business Account), hashtags, voiceover (via automatic speech recognition), and text within the video (via optical character recognition). We then surface the content in Content Suite for advertiser review, ranked by ad potential based on TikTok's first-party historical ad performance data and analyzing each video’s content, creator, sentiment, and organic metrics, to ensure all identified branded content is filtered for brand safety, creator age, and appropriateness for ads. The advertiser can select content for usage as ads once authorized by the creator.
Benefits
For advertisers
Discovery of relevant content: Surface brand-relevant native and creator marketing videos that mention your brand across TikTok.
Efficient ad creation: Turn content into ads with one-click Spark authorization right inside Content Suite, and then auto-sync content to the TikTok Ads Manager Creative Library.
Performance insights: Unlock access to comprehensive organic and TikTok audience insights.
Subsidized creative: When using Content Suite for ads, creator payout is free for advertisers! Advertisers only need to pay for the ad spend to Spark the videos.
For creator marketing agencies
Content library: Find organic and creator partnership content about your client's brand - automatically pre-filtered and sorted for easy review.
Easy sharing for Spark Ads: whether sharing Spark codes via export, linking Business Center, or linking to a TikTok Ads Manager account, syncing directly to your TikTok Ads Manager Creative Library, or providing access with partners via sharable link, Content Suite makes collaborating with any team or business easy.
Reporting: Get video-level data and audience insights about brands and their branded content.
For creators
Get discovered by brands: Easy discovery by brands for collaboration.
Authorize usage of content: Receive permission requests and use one click to authorize your video for usage by advertisers as a Spark ad.
Get compensated for your content: Receive rewards for content you've already made.
Learn more about how to drive more discovery and collaboration with Content Suite as a creator.
