How to use Content Suite to discover organic branded content for Spark Ads
Advertisers can use Content Suite to surface brand-relevant content across TikTok to find high-potential user-generated and influencer content for activation as Spark Ads. Learn more about Spark Ads and how they are effective for driving engagement through creator content.
Before getting started
You must obtain access to Content Suite and have a brand profile set up before discovering and reviewing content. Learn how to access Content Suite as an advertiser.
How to review Content Suite videos
Access Content Suite either from TikTok Ads Manager or TikTok One.
Access the Find Spark Ads section.
Under this section, you will be able to see videos across different tabs:
All (only for Content Suite in TikTok Ads Manager): comprehensive view of all branded content videos across status type (Request authorization, Authorized for Spark Ads, Launched as Spark Ads)
Request authorization: videos that are available to be requested for ads authorization
Authorized for Spark Ads: videos that have been granted authorization and can be run in ads
Launched as Spark Ads: videos that have been launched already as Spark Ads
To further refine your Content Suite results, you can:
Search by keyword, creator name, or URL
Sort by recommended or by certain metrics
Filter by creator criteria or content criteria (such as performance metrics or content type)
Save videos to compile a list of bookmarked videos for review
To share videos for other reviewers to access outside of TikTok Ads Manager, you can either:
Share access: Click Share access at the top of Content Suite to generate a sharable link directing collaborators to your Content Suite page.
Export data: Select videos and click Export at the top right of the videos list to get a CSV file of videos with relevant data for review.
