About collaborating with creators on TikTok One projects

Last updated: April 2026

TikTok One is an all-in-one TikTok creative platform with tools to create effective TikTok content for your campaigns. Through TikTok One, you'll be able to collaborate with millions of creators, connect with production partners, and uncover creative insights all in one place.


For Branded content with creators projects, you can collaborate with creators by:

  • Invite links: Share your TikTok One project with creators through TikTok by using a shortlist or fast invite link.

  • Retroactive invite links: Request to sync an existing creator post to your project with a fast invite link.

  • Direct invitation: Go to Explore Creators to request to collaborate with any eligible creator on TikTok.

  • Open application: Creators can apply through TikTok One to join TikTok One projects.

  • Sync to ads manager: Extend the reach of the creator's posts by requesting authorization to sync to your TikTok Ads Manager account.

Learn how to create a Branded content with creators project in TikTok One.

For Creator content at scale projects, you can collaborate with creators by:

  • In-feed ads: Performance-driven ad creatives synced to your TikTok Ads Manager account and launched as TikTok Ads.

  • Creator's personal account: Let creators publish the creatives and spark videos into ads.

  • Your Business Account: Ad creatives to publish and spark on your Business Account.

Learn how to set up a Creator content at scale project in TikTok One.


You can only view and search for creator information within your current region. Information about creators from other regions will be shown with clickable links to visit those regions and view creator details. Learn how to access creator information on TikTok One.