List of ad statuses and definitions in TikTok Ads Manager

Last updated: October 2026

When you create an ad in TikTok Ads Manager, TikTok reviews it to ensure compliance with its advertising policies. You can check ad statuses through your TikTok Ads Manager account. Various factors can affect an ad's status or trigger a new review, including policy compliance, the completion of the scheduled run, reaching the set budget, or closing/deleting the ad group or campaign.


The Status column shows the primary delivery status and may also show a status detail explaining what is happening. If an issue comes from a related campaign, ad group, ad, or creative, it may appear in the Status column so you can identify the issue more easily. Some status details may also include a recommended action to help you fix an issue or improve performance.


Certain conditions can affect your ad status or trigger a new review:

  • Whether your ad follows TikTok advertising policies

  • If your ad's scheduled run is complete

  • The ad reached the set budget

  • You closed or deleted your ad group or campaign

How status details show related issues

Status details can help you understand the overall delivery health of a campaign, ad group, or ad. For example, a campaign may show an issue from one of its ad groups or ads, such as a rejected creative, a pixel issue, or limited delivery. An ad group may show issues from its ads or creatives, such as a video processing issue or an unavailable product.


When multiple related issues are present, similar issues may be grouped together to keep the list easy to scan.

Ad statuses and definitions

On your ad list, each item displays a primary status. You may also see a status detail explaining the reason behind the status and a recommended action next to it.


Below is a list of possible statuses and explanations:

  • Under Review - Your ad is under review. It is not delivering. No specific action is required at this time.

  • Scheduled - The scheduled delivery time has not yet arrived; the ad is in a queue.

  • Active - The ad is running as expected, or your campaign or ad group contains at least one ad that is running as expected.

  • Partial delivery - Only a subset of child entities or regions is in delivery. E.g., only some Ad Groups/countries under a Campaign; only some Ads/countries under an Ad Group; creatives deliverable only in certain countries/products (may include both Under Review and Active).

  • Not delivered - The ad is no longer running due to budget or violation of TikTok's advertising policies. Learn how to troubleshoot ad creation in TikTok Ads Manager.

  • Paused - Your ad is not delivering. You can unpause your paused campaign, or with ad group or ad to reactivate your ad delivery.

  • Ended - The delivery period of Campaign / Ad Group / Ad has expired and ended.

  • Reservation canceled - Reservation ads only (topreach & R&F).

  • Deleted - Campaign / Ad Group / Ad has been deleted.

  • Account issue. Action is required to run your ad.

    • Your account failed review. All ads are paused until resolved.

    • Insufficient account balance. Add funds to resume delivery.

    • Account under review.

    • The contract has not taken effect.

    • Account suspended.

  • Special status:

    • Reserved.

    • Ad group canceled.

    • No active ads.

    • This creative asset is paused because this Shop published an active product GMV Max campaign.

    • Awaiting release.

    • Out of campaign budget.

    • Unable to process video. Upload again.

    • Processing audio. Try again if the upload pauses.

    • Search keywords not approved: Your search keywords were not approved. Learn more about the best practices for keywords and the Keyword Suggestion Tool.

    • Some keywords approved.

    • Post authorization revoked: The creator has revoked your authorization to use their video. Select another video.

    • Product link is unavailable: The product anchor link on the affiliate video is not available. Select another video.

    • Product is unavailable: Product unavailable: Your product is no longer available. Review your product status in Catalog manager. If you are using TikTok Shop, review your product status in Seller Center.

    • No available products: Your product sales ad is missing a product SKU. Please add a unique string ID for your product. See Catalog Product Parameters for more details.

    • Showcase is unavailable.

    • Auto lead collection is not enabled.

    • Privacy Policy rejected.

    • Shop unavailable due to revoked access or deactivation.

    • Zalo isn't connected to TikTok Ads Manager. Log in to the Zalo official account to check the authorization status.

    • LIVE has not started yet: Your live broadcast ads are not running because the livestream has not yet started. Learn more about scheduling options for LIVE shopping ads.

    • Asset unavailable or authorization revoked.

    • Privacy Policy under review.

    • Creative asset blocked.

    • TikTok Pixel disconnected.

    • Product catalog blocked.

    • TikTok account unavailable.

    • Ad limit reached.

    • Ad group budget depleted.

    • Pixel anomaly.

    • Ready to scale.

Recommended actions

Alongside some status details, you may see a recommended action. Click the action to open an action card, which explains the issue or opportunity and shows what you can do next.

There are two common types of action cards:

  • Fix card - Helps resolve an issue that may prevent or limit delivery, such as a rejected creative, disconnected pixel, unavailable product, or account issue. The card may show the affected item, reason, impact, and available actions such as viewing details, applying a suggested fix, or submitting an appeal.

  • Optimization card - Helps improve performance for an ad that is already running. The card may show an optimization opportunity, such as adding creatives, adjusting bids, or updating budget settings.

If more than two recommended actions are available for the same row, they may be grouped into an action panel by category, such as creative, bid, budget, or targeting.