Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Sales
Product sales objective
Catalog setup
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- About catalogs
- How to create a Catalog
- Catalog Product Parameters
- How to import your product catalog from Google Merchant Center
- How to disconnect a product catalog from Google Merchant Center
- How to set up your mobile measurement partner for Video Shopping Ads
- List of postback events to add to your mobile measurement partner for Video Shopping Ads
- About Catalog Event Match Rates
- How to set up and view catalog match rate
- Best practices for increasing catalog event match rates
- How to troubleshoot catalog match rate issues
- How to use the Diagnostic dashboard in Catalog Manager
- List of catalog product issues and suggested actions
- About Enhanced Catalog Review
- Best practices for catalog
- How to create Product Sets
- About the Catalog Product Performance Report in TikTok Ads Manager
- List of supported dimensions and metrics for Catalog Product Performance reports
- About Catalog Insights
- How to use Pixel Upload with Catalogs
- How to manage Catalogs
- How to connect your Catalog to an App Event Source
- How to create video packages in a Catalog
- Specifications for Video Packages
- List of supported Product Set filters
- Tips for filtering products in your Product Sets
- Best practices for Product Sets
- How to appeal rejected catalog products
- How to manually refresh products in your catalog
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Video Shopping Ads (for Catalog)
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- How to create Video Shopping Ads for your Catalog
- How to use Ad Level URL Parameters for Video Shopping Ads (for Catalog)
- About Destinations on Video Shopping Ads
- About Interactive Add-ons for Video Shopping Ads
- How to create a Catalog Carousel on TikTok Ads Manager
- How to create a template video
- How to create a single video on TikTok Ads Manager
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TikTok Shop Ads
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- About TikTok Shop Ads in TikTok Ads Manager
- About TikTok Commerce
- About TikTok Shop Ads
- About product sources for TikTok Shop ads
- About video sources for Shop Ads
- How to add product links to TikTok videos
- How to use your TikTok Shop official account for Shop Ads
- Troubleshooting TikTok Shop Ads in Seller Center
- About TikTok Shop and Showcase
- How to appeal rejected Shop Ads
- About gross revenue for TikTok Shop Ads
- About Gross Revenue Optimization for TikTok Shop Ads
- How to set up Gross Revenue Optimization for TikTok Shop Ads
- Best practices for Gross Revenue Optimization for TikTok Shop Ads
- About Keyword expansion for TikTok Shop ads
- How to use Keyword expansion for TikTok Shop ads
- Best practices for Keyword expansion for TikTok Shop Ads
- Reporting for Keyword expansion for TikTok Shop Ads
- About affiliate creatives for TikTok Shop Ads
- About TikTok Shop Ads reporting time
- How to view Shop Ads metrics in TikTok Ads Manager
- About Shop Tab placements for Shop Ads
- How to get Showcase permission
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Video Shopping Ads (for TikTok Shop)
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- How to create Video Shopping Ads for TikTok Shop
- How to set up Video Shopping Ads with Showcase
- Best practices for Video Shopping Ads with TikTok Shop
- About product anchor links in Video Shopping Ads
- About the "all products" setting for Video Shopping Ads
- List of key reporting metrics for Spark Ads in Video Shopping Ads
- About Interactive Add-ons for Video Shopping Ads
- How to use affiliate creative videos in Video Shopping Ads
- How to use an affiliate video code in Video Shopping Ads
- Spark Ads in Video Shopping Ads
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LIVE Shopping Ads
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- How to Create LIVE Shopping Ads
- List of key reporting metrics for LIVE Shopping Ads
- Best practices for LIVE Shopping Ads creatives
- Best practices for optimizing LIVE Shopping Ads
- Audience best practices for LIVE Shopping Ads
- Best practices for setting a LIVE Shopping Ads budget
- Available scheduling options for LIVE Shopping Ads
- About Daylight Saving Time and Scheduling LIVE Shopping Ads
- Differences between LIVE Shopping Ads and LIVE GMV Max campaigns
- About attribution windows for LIVE Shopping Ads
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Product Shopping Ads
Shop affiliate creatives
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- About affiliate creatives for TikTok Shop Ads
- How to turn on Shop Ads commission rates for products in Seller Center
- How to use affiliate creative videos in Video Shopping Ads
- How to use an affiliate video code in Video Shopping Ads
- How to authorize affiliate videos for TikTok Shop Ads
- Differences between affiliate mass authorization and video code authorization
- About setting different affiliate commission rates for TikTok Shop Ads
- About the affiliate creative commission
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Store Promotion Ads
Tokopedia Ads
Website
Web VBO
- Ad objectives /
- Sales /
- LIVE Shopping Ads /
Available scheduling options for LIVE Shopping Ads
There are currently three scheduling options for LIVE Shopping Ads. You should select your option based on your typical livestreaming schedule with the objective of ensuring your livestream schedule matches the LSA exactly and minimizing the effort needed to create LSA's. You can also select your time zone that are either full hour or half hour ahead or behind Greenwich Mean Time (GMT)/Coordinated Universal Time (UTC).
Timezone Converter
Navigating the complexities of different account timezones, target market timezones, and Daylight Savings Time can be challenging when scheduling ad campaigns. The Timezone Converter in TikTok Ads Manager addresses these issues by offering local timezone scheduling, automatic time conversion, and dayparting, ensuring accurate and hassle-free ad delivery.
It also handles multiple timezone transitions and provides flexible editing options for future and ongoing campaigns. However, if the start and end times of the campaign fall under different timezones, you may need to adjust the end time by 1 hour to ensure accurate delivery.
Available scheduling options for LIVE Shopping Ads
Scheduling Options | Use Cases |
Set start time to run ad group continuously | Suitable if you have multiple LIVE sessions, no fixed end date with a total spending limit for the LSA. Fixed weekly schedules with the use of dayparting. |
Set start and end time to run ad group | Suitable if you have single or multiple LIVE sessions and a fixed start and end time with an LSA daily or lifetime budget. Fixed weekly schedules with the use of dayparting. |
Set delivery duration to run ad group after LIVE Starts | Suitable if you have single LIVE sessions, the ad group will no longer be active once the single LIVE session has concluded. Planned start and end time to LSA, but desire flexibility to start LIVE after the planned start time. |
Examples and recommended schedules
Ongoing or frequent daily LIVE sessions
You host two LIVE sessions each day, from 10am to noon and 7pm to 9pm.
We recommend:
Budget: Daily budget
Schedule: Set start time to run ad group continuously
Dayparting: Select a specific time. Choose 10am to noon and 7pm to 9pm to match your LIVE session schedule.
Regular LIVE sessions with a specific start and end date
You host a 24-hour LIVE session every Monday to Wednesday during a month-long promotion.
We recommend:
Budget: Daily budget
Schedule: Set a specific range to run the ad. Run the ad throughout an entire month.
Dayparting: Select a specific range during the week. Choose to run a 24-hour LIVE session Monday to Wednesday.
A single LIVE session with a specific date and time
You host a single LIVE session during a specific date and time.
We recommend:
Scheduling: Choose a specific date and a two hour timeframe to run an ad.
Dayparting: No dayparting.