Best practices for Streaming Ads

Last updated: February 2026

Streaming Ads are a suite of performance advertising tools on TikTok, purpose-built for streaming service advertisers. As you create your Streaming Ads campaign, keep in mind the following tips and best practices.

Data connection

  • We recommend setting up signals. Note: To pass back standard events to TikTok, you'll need to set up your data connections using either the TikTok Pixel or Events API connection.

Optimization and bidding

  • If you've set up and are passing signals back to TikTok, we recommend Conversions as the optimization goal and optimizing toward the lowest funnel standard event that is currently passing back to TikTok.

  • If prioritize performance over scaling spend, you can optionally set a target CPA/CPC cost cap.

Budget and schedule

  • Try to set a daily budget that is at least 10x the recent average CPA.

  • We recommend setting a campaign schedule of at least 14 days.

Audience targeting

  • Leverage broad targeting if possible.

  • We recommend excluding historical purchase audiences.

Creative

  • Try to use 5 text caption variations.

  • If you're using the Media Card format:

    • Populate your media and entertainment catalog and TikTok Ads Manager ad-level based on your desired Media Card/in-feed video pairing use case (for example, 1:1 video-to-card or 1-to-many video-to-cards).

    • If configuring a "one-to-many" setup, we recommend uploading multiple 9x16 in-feed videos in order to help the model optimize.

    • Select the Automatically add URL parameters option if you use site analytics tools like Google Analytics to measure your TikTok campaign performance.

    • Remove auto-selected creatives added to your ad after entering a Destination URL.