Best practices for Streaming Ads

Streaming Ads is a catalog-fueled performance ad solution, purpose-built for streaming service advertisers. As you create your Streaming Ads campaign, keep in mind the following tips and best practices.

• Start with broad product sets: Begin with All Products or product sets that are broadly defined and include a large number of items (recommended: 100+ products). Avoid over-segmenting, as small product sets may limit delivery and reduce performance.

• Set an appropriate daily budget: Allocate a daily campaign budget that is ideally 30× your average or historical CPA, and no less than 10× your CPA for the same optimization event under similar campaign objectives.

• Broaden your audience targeting: Keep targeting parameters as broad as possible to allow the system to optimize delivery. Exclude users who have already completed a purchase unless you specifically want to re-engage them.

• Avoid early campaign edits: During the first 7 days of campaign delivery, refrain from making changes to bids, audiences, or creatives, as these edits can disrupt the learning phase and negatively impact performance.

• Establish a data connection: We recommend setting up signals. Note: To pass back standard events to TikTok, you'll need to set up your data connections using either the TikTok Pixel or Events API connection.

• Choose the most appropriate optimization goal: If you've set up and are passing signals back to TikTok, we recommend Conversions as the optimization goal and optimizing toward the lowest funnel standard event that is currently passing back to TikTok. If you prioritize performance over scaling spend, you can optionally set a target CPA/CPC cost cap.