Note: TikTok Storefront is currently only available to merchants who have already been onboarded to the product. Stay tuned as we continue to evolve our products to help businesses grow via TikTok!
To set up TikTok on Ecwid
Find Ecwid on TikTok under Online Channels in Account & Settings on Ecwid. Click Connect to get started.
Log in to your TikTok account or sign up for a new one.
Authorize TikTok For Business to connect using your TikTok account.
After connecting your TikTok account to TikTok on Ecwid, you will need to connect your TikTok for Business account to Ecwid.
If the TikTok account you connected with TikTok on Ecwid is already linked to a TikTok For Business account, there is no action to take.
Otherwise, you will need to register for a new TikTok For Business account or log in to an existing one.
Having successfully connected your TikTok For Business account to Ecwid, you will be prompted to connect (or create) your TikTok Business Center.
To create a new TikTok Business Center, click Create New under the Business Center section. To connect an existing TikTok Business Center*, select one that belongs to your TikTok For Business account and click Connect.
Then connect your TikTok Ad account.
To connect to an existing TikTok Ad Account associated with your TikTok For Business account, click Connect.
To create a new TikTok Ad Account, click Create New.
After successfully connecting your TikTok account, TikTok for Business account, TikTok Business Center, and TikTok Ad account, you will need to set up the TikTok Pixel.
If you have never added a TikTok Pixel to your Ecwid store, click Create New.
If you have installed a TikTok Pixel using Developer Mode within the last 2 months, remove the existing Developer Mode Pixel from your Ecwid store, return to the integration installation, and click Create New.
If you installed TikTok Pixel using Developer mode more than 2 months ago, click Create New. Then after you set up TikTok on Ecwid, remove the newly installed TikTok Pixel - click here for more instructions.
After setting up your TikTok Pixel, enable Advanced Matching to improve the match rate between clicks on your TikTok ads and the conversion that happens on your website.
If you disabled the newly installed pixel, you won't be able to leverage the Advanced Matching feature.
Set up your product catalog syncing by clicking Create New. This will sync your existing product catalog to your TikTok Business Center.
Note: Catalog is required to set up your TikTok E-Commerce Platform Partner Integration. The ability to create a catalog and/or use catalog-based ad solutions may vary based on your market and region; learn more about catalogs here.
Once each section is completed, click Finish Setup.
To add your Payment & Billing Information
Once you finish setting up TikTok on Ecwid, you can add your payment and billing information to your TikTok Ad account, if it is not already set up. Currently, you can set up your payment and billing information from the TikTok Marketing module or the Payment module.
To add a Payment Method from the TikTok Marketing module
Open TikTok on Ecwid.
Go to the Overview page.
Locate the TikTok Marketing module and click Update Account.
Enter your Payment information - we will use this information to generate your invoices.
Select Automatic payment or Manual Payment and click Next.
If you selected Automatic payment, add a supported credit or debit card and click Submit.
If you selected Manual Payment, enter a balance that you wish to add to your account, and click Next. Then add a supported payment method and click Submit.
Clicking Submit will trigger a payment processing screen to appear, from there you will receive confirmation whether the payment method was successfully added or if it failed.
If you were unable to add your payment method, click Try Again to restart the process.
To add a Payment Method from the Payment module
Open TikTok on Ecwid.
Go to the Settings page.
Locate the Payment module and click Add payment method.
Enter your Payment information - this will be used to generate your invoices.
Select Automatic payment or Manual Payment and click Next.
If you selected Automatic payment, add a supported credit or debit card and click Submit.
If you selected Manual Payment, enter a balance that you wish to add to your account, and click Next. Then add a supported payment method and click Submit.
Clicking Submit will trigger a payment processing screen to appear, and from there you will receive confirmation whether the payment method was successfully added or if it failed.
If you were unable to add your payment method, click Try Again to restart the process.
After you set up your payment method, you can manage your payment and billing information by going to the Payment module on the Settings page and clicking Manage. Then you will be able to manage your ad account's payment methods from TikTok Ads Manager or TikTok Business Center, depending on which platform you used to create your ad accounts.
Next steps
After setting up TikTok on Ecwid and adding your payment and billing information, you can start creating ads from the TikTok Marketing module on the Overview page, click here for more information. Or you may wish to set up TikTok Shopping if you are eligible to participate in the pilot program, click here for more information.