Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create a campaign
Ad campaign structure
How to create a campaign
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- How to set up an ad campaign in TikTok Ads Manager
- How to choose the right objective in TikTok Ads Manager
- How to duplicate a campaign in TikTok Ads Manager
- About HTTPS Website Links for TikTok Ad Campaigns
- About Smart Performance Campaign
- Best Practices for Smart Performance Campaign
- How to fill the payer information per DSA
- How to troubleshoot low impressions
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Budget and scheduling
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- About budgets for TikTok Ads
- About lifetime budgets
- About daily budgets
- About Dynamic Daily Budget
- How to schedule a budget change
- How to check ad scheduling in TikTok Ads Manager
- About campaign budget optimization
- How to set up Campaign Budget Optimization
- About Value-based Optimization for web
- How to set up a daily budget in Tiktok Ads Manager
- Best practices for budget
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Special ad categories
Split Testing
- Ad creation /
- Create a campaign /
- Split Testing /
How to create a split test
Use the split test toggle in the TikTok Ads Manager when creating a campaign to test two different versions of your ads to determine which one performs best and to improve future campaigns.
How to create a split test
To create a split test:
Go to TikTok Ads Manager.
Click the Campaign tab.
Click Create.
Choose an advertising objective.
Click the Create a split test toggle.
Click Continue.
Complete the settings in the Ad group tab and continue. Note: Set the test schedule dates to at least 7 days so that the system has enough time to collect a useful sample.
Complete settings under the Ad tab and continue.
Select a Split test variable in the Split test tab.
Select a Key metric. The system uses the Key Metric to compare the two ad groups and determine the highest performing ad.
Set up your Test ad group.
Click Complete.