About Custom Audiences
Last updated, April 2023

Custom Audiences is an ad targeting option that lets you find people who already know or have engaged with your business.

This type of targeting is a powerful tool for re-marketing, reaching possible repeat customers, increasing your following, increasing app engagement, or creating lookalike audiences.

A minimum audience size of 1,000 is required to target Custom Audiences in an ad group.

Learn about the different ways you can create a Custom Audience:

For more information on how to create each type of custom audience, watch the video below.