Data sharing on TikTok

TikTok collects customer data and browsing behavior from your store to optimize your ad targeting experience. By using tools including Pixel, TikTok enables advertisers to attribute actions taken on your website back to TikTok. These tools allow you to receive insights from your visitors and their site behavior. This data can help measure campaign performance and better define your ad's audience. In turn, you can improve the reach and increase conversions on your ad campaigns. 

Levels of data sharing

To get started, you must enable data sharing & select a designated level. TikTok allows you to choose how data is collected and shared between your online store and TikTok. You have three data-sharing levels to choose from: Standard, Enhanced, or Maximum.

• ​Standard uses TikTok Pixel, a technology that collects and shares customers’ browsing behavior on your online store. Browser-based ad blockers can prevent the pixel from collecting data.

• ​Enhanced adopts effective data-sharing methods to share activity from your customers and improve ads performance. This includes using TikTok Pixel, Events API, and Advanced Matching.

• ​Maximum combines all data-sharing options to optimize ads performance and reach the most customers. This level uses TikTok Pixel, Events API, Advanced Matching, Shopify APIs, and In-App Shopify Checkout (only available in beta) and is constantly updated with the latest TikTok technology to share customer information.

Learn more about how this information is used in our TikTok Business Products (Data) Terms.

About TikTok Pixel

TikTok Pixel is a piece of code that you can place on your website that allows you to share website events with TikTok. It can be used to measure traffic on your website, measure ad campaign performance, and optimize your campaigns and find new customers. Learn more.

About Events API

TikTok Events API provides advertisers with a reliable connection between TikTok and advertiser's marketing data, across web, app, and offline (eg. Store, CRM) channels. Learn more.

About Advanced Matching

Advanced Matching is a feature that helps you match customer information, such as email and phone number, along with actions people take on your website. You can match this information with events shared through the TikTok Pixel, Events API or partner platforms. Learn more.

About In-App Shopify Checkout

Note: This feature is currently in beta and not available to all advertisers.

In-App Shopify Checkout is a checkout experience delivered within TikTok's in-app browser that empowers you to capture conversions at the point of shopper discovery. When enabled, TikTok's delivery system will automatically choose when to surface this experience to users, optimizing your performance campaigns. You can opt out of In-App Shopify Checkout at any time through the TikTok App on Shopify. Learn more.

Managing privacy policy

Make sure your customers understand how you collect and assess their information. You should ensure that your privacy policy reflects your usage of customer data. For more information see Shopify's privacy policy guidelines for stores.