How to create a new Creator marketing project in TikTok One
Previously known as Branded content with creators, TikTok One's Creator marketing projects allows advertisers to start, launch, and manage collaborations for branded content projects.
Creator marketing collaborations are best for connecting with a creator or creator-managing partner for a branded content campaign. Learn more about TikTok One project types to find the right content collaboration model for your goals.
Before you begin
Your business must be verified to create a project in TikTok One. Learn how to verify your business on TikTok One.
You can only view and create projects within the countries or regions included in your current region. You will have to copy the same project to different regions and view only the collaboration information of creators from your current region. Learn more about how to access creator information on TikTok One.
How to create a new Creator marketing project in TikTok One
To create a Creator marketing project:
Log in to your TikTok One account.
Switch to the region you want to create a project in.
Click on the Create project button on Home page or Projects page.
Select Creator marketing.
Choose a Brand profile or create a new one by clicking Add a brand.
Learn more about TikTok One brand profiles.
Enter your Project details, including Project name, Project description, and Project country or region.
Click Continue.
Select your preferred Video requirements, including the Anchor, Video guidelines, and Expected post date.
Note: The Expected post date (optional) will help set expectations for partners and creators. There won't be a penalty if the actual post date is different.
Go to Ad planning to select your Ad authorization period and Sync to TikTok Ads Manager (optional).
Click Continue.
Go to Collaboration model to choose how you would like to source and manage your project. Note: Collaboration model selection is available in regions where partner collaborations are supported by Creator marketing.
Collaborate with creators: You'll be connected with creators that align with your project goals. You'll manage video reviews, feedback, approval, and publishing.
Collaborate with partner: You'll work with a recommended partner. Partners will manage video reviews, feedback, approval, and publishing.
Select your Payment preference.
Adjust Performance optimization.
Click Continue.
Review project brief details.
Click Confirm.
After you submit the project brief, you can still edit before its status turns Active, except for the Collaboration model. Once the project is active, you won't be able to delete it.
How to invite creators to your Creator marketing project
To invite creators, there are three invitation options:
Direct invitation: You can manually select specific creators by searching for creators by clicking on Explore creators and inviting them to the project. You can also create a shortlist in the Tools tab. Learn how to create a shortlist in TikTok One.
Open application: Allow creators to apply to participate in your project by exploring projects or scanning your QR code.
Creators can negotiate the price before accepting the invitation. You'll receive an inbox notification if the creator proposes a new price. Click Reply now from your inbox or go to the Collaborations tab in your project. Click Negotiate to accept or decline.
After the creator accepts the invitation, click Pay now to complete the payment. Only after payment is made can the creator begin creating the video. Note: The payment will be collected and held by the TikTok One platform and will be paid out to the creator after your approval of the video. See the publishing process below.
To view the status of your videos
To view the status of your videos, go to the Collaborations tab in your project. You'll be able to view videos in production, videos submitted, and videos in compliance review by the platform.
If the video is not approved by the platform, the status will be updated to Video under revision. The creator will need to revise it according to the requirements.
If the video passes platform review, you may provide feedback with up to 5 edit requests based on reasonable requirements.
Once you click Confirm, the video status will be updated to Video ready to publish.
To publish the video
When the video is ready to be published, you'll be able to:
Publish: You can choose to Publish now immediately to the creator's TikTok account or click Schedule post.
Request authorization: You can request authorization from the creator to Spark their video. If the authorization is approved, you can sync the video to TikTok Ads Manager and deliver it as a Spark ad.
After the video is published, payments held by the platform will be paid out to the creator.
Learn more
You'll be able to view performance reports, review key metrics, and evaluate project results. Learn about TikTok One project reporting.
