Web measurement

How to turn on unattributed events in Branch

Last updated: August 2024

Unattributed events are events that are not generated by TikTok. Other media platforms can share optimization data with TikTok through your Mobile Measurement Partner (MMP).


Before you begin:

  • Integrate your TikTok for Business account with Branch.

  • Verify app ownership using your TikTok App ID.

  • Add your unique code to your MMP dashboard.


How to turn on unattributed events in Branch

To turn on unattributed events:

  1. Log in to Branch.

  2. Click Ads.

  3. Select Partner Management.

  4. In the Postback Config section, click TikTok for Business.

  5. Click the check box under All Events.

Note: In TikTok For Business SAN module, all events (including unattributed events) are shared by default.


Learn more about Branch events.