How to use the Ad Preview Tool in TikTok Ads Manager

Last updated: August 2025

The Ad Preview Tool in TikTok Ads Manager allows you to preview how your ads will appear across different placements and devices. Use this tool during the creative development process to ensure your ad meets TikTok's specifications and appears correctly before launch.


Before you begin

Before using the Ad Preview Tool, make sure you have the following:


How to use the Ad Preview Tool in TikTok Ads Manager

Follow these steps to preview your ad creatives:

  1. Log in to your TikTok Ads Manager account.

  2. Go to the Tools section.

  3. Click Ad Preview.

  4. Select the ad type that you wish to preview. Choose In-Feed, Search Feed, or Top View Ads for the format.

  5. Upload your ad assets. You can upload both video and image formats. Confirm the following creative settings:

    • Music

    • Identity

    • Text

    • CTA (Call to Action)

    • Disclaimer

    • App Language

  6. To preview your creatives, on the bottom navigation bar, select a phone model and see how your creatives will appear across devices.

After completing these steps, you will be able to validate your ad’s layout and ensure all creative components are aligned with TikTok’s mobile experience guidelines. To learn more, visit About the Ad Preview Tool in TikTok Ads Manager.