How to pause a split test

Last updated: July 2024

A Split Test allows you to test two different versions of your ads to determine which one performs best and to improve future campaigns. You'll have the option of pausing an ad group within your split test manually or when the system picks a winning ad group for you.


Note: It is best practice to wait for the system to select a winner of a Split Test before pausing one ad group and only running the other ad group.


How to pause a split test

To pause a split test:

  1. Log in to TikTok Ads Manager.

  2. Navigate to the Ad group within your campaign.

  3. Turn off the toggle for an Ad Group.

  4. Select Pause This Group Only or Pause Both.

Once you have paused the ad group, the split test icon will no longer show and the budget from the paused ad group will transfer to the active ad group. Note: Audiences will only see the active ad group.


You can reactivate an ad group as a normal ad group and and it will run without the Split Test. Learn how to create a new split test.