About Pixel sharing in Business Center

TikTok Pixel sharing allows you to share website activity across everyone in your business. You can share your TikTok Pixel by linking it to multiple ad accounts or Business Center accounts.

Types of Business Accounts that support Pixel sharing

• Direct and Agency Business Center

• Small Business Agency

• Small Business Direct Business Center

• Unmanaged regular Business Center

Benefits

• Track all of your website activity in one place for everyone to see.

• Only one Pixel is needed for all accounts instead of one per account, which affects page loading times.

• Share Pixel data and campaign learnings for ad accounts to immediately begin using Pixel for campaigns.

• Create and build audiences for consistent web traffic audience profiles.

• Streamline your website's campaign efforts and create consistency in your ads.

User roles and access

Before sharing your Pixel with others, you'll need to transfer the Pixel to Business Center. This requires Admin access to a Business Center:

• For non-agency clients: The Business Center you are going to use should have admin access to the ad account that owns the Pixel.

• For agency partners: You can only transfer Pixel from ad accounts that were created from Business Center.

One Pixel in different business scenarios

Review the following best practices on how to manage pixel sharing for different business scenarios:

• One domain with multiple products for global markets: Install one Pixel to the global website and add this Pixel to the Business Center account owned by the Headquarters team. Grant Admin access to regional Business Center accounts for event creation in Event Manager and ad creation in Ads Manager.

• Multiple domains with multiple products for global markets: Install one Pixel to each website with a unique domain. Add these Pixels to the sub-brands Business Center account for event creation in Event Manager and ad creation in Ads Manager. Grant Admin access to the Business Center account owned by Headquarter team for easier management.

• Your team handles multiple clients' media buying to reach TikTok accounts globally: The brands create Pixel in TikTok Ads Manager and install the Pixel on their website. The brand grants your team appropriate access to ad accounts and Pixel in Business Center. Your team creates events and ad creation with the shared Pixel.

Next steps

Learn how to:

• Transfer Pixel in Business Center

• Set up and verify TikTok Pixel