Über das TikTok Pixel
Das TikTok Pixel ist ein Code, den du auf deiner Website platzieren kannst, um Website-Ereignisse mit TikTok zu teilen. Das Pixel wird von allen TikTok for Business-Tools unterstützt. Du kannst damit:
Benefits and features
Offset signal and cookie-loss: Changes in cookie tracking and ATT mean people who couldn't reach their desired audiences can now boost their audience reach.
Reach relevant audiences: Our CAE recommendation engine finds TikTok users closely matching your seed audience's behavior, adding minimally-diluted users without exceeding your seed audience size.
Drive performance gains: Tests reveal CAE enhanced audiences achieve a 28% increase in reach with a 4% lower CPA on average. (Source: backend tests with US advertisers that had audience sizes between 100k and 1MM matched users)
Tips for Custom Audience Enhancement
Recommended objectives | Website Conversions, App Promotion, Lead Gen |
Recommended campaign duration | 15 days |
Recommended budget | At least $4,500 per ad group |
Creative | Proven past tactic as test cannot be edited after launch |
Recommended Split Test Configuration
Control Group | Option 1: Broad targeting Option 2: Custom Audience Control group should not include enhanced audience |
Test group | MUST include ‘Enhanced’ audience |