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    Troubleshooting Google Tag Manager and TikTok Pixel Integration

    Last updated: March 2025

    You may encounter issues when you integrate TikTok Pixel with Google Tag Manager that prevent data from being recorded or displayed correctly. This guide addresses common errors and provides solutions to help you resolve these issues efficiently.

    Common error messages and solutions

    Error message

    Cause

    Solution

    "You don't have a GTM account," "Unable to find container," or "Unable to find workspace"

    These errors typically occur if the GTM account or workspace has been deleted, or if the default container is no longer available.

    Verify that your GTM account and workspace have not been deleted. Check your account list to ensure it is not null and that the default container exists.

    "Unable to find account"

    This error appears if the path of the first account in your list is null.

    Check the account settings in Google Tag Manager to ensure that the account path is correctly configured and accessible.

    "Pixel binding GTM failed"

    This error occurs when attempting to install a pixel that has already been connected to your GTM account.

    Access your Google Tag Manager account and confirm that the pixel has not been previously installed. Avoid repeated installations of the same pixel to prevent duplicate event data.


    Other common issues and solutions

    Issue

    Cause

    Solution

    No data appearing in Events Manager

    The TikTok Pixel might be connected to Google Tag Manager, but your container may not be properly installed on your landing page.

    Ensure that the Google Tag Manager container is correctly installed on your landing page so that the TikTok Pixel can record data accurately.

    Events not created

    Events must be defined in Google Tag Manager before they can report data, even if they are automatically created when you set up your TikTok Pixel.

    Learn how to create and define events in Google Tag Manager to ensure they are set up correctly and can start reporting data.


    Support and additional resources

    • If you encounter further issues or have questions, please contact TikTok Ads Customer Support.

    • For feature requests or additional issues, you can file a request on GitHub.