View Campaign, Ad group or Ad Status

About Ad Groups or Ads "in review"

Before your ads are published, they undergo a review process to ensure they meet our Advertising Policies. You can check the status of your ad group or ad in the Status column of your account.


Typically most ads are reviewed within 24 hours, although in some cases it may take longer. The following changes to previously approved ads or ad groups will trigger a new review process:


  • ​Targeting (except for age targeting)

  • ​Creative (images, ad text, links, videos, etc.)


To view a complete list of changes that will trigger a review, see Changes that Trigger the Review Process.


Note: Changes made to your ad group's budget or schedule will not trigger a review.


Status Meanings

Status

Meaning

Deleted

The campaign, ad group or ad can’t run because it is deleted.

Not delivering

The campaign, ad group or ad is no longer running because of budget or a violation of TikTok's Advertising Policies.

Inactive

The campaign, ad group or ad is paused.

Active

The ad is running normally, or your campaign or ad group contains at least one ad running normally.

Completed

The ad group or ad is no longer running because the scheduled end date has passed.

Closed

A Reach & Frequency campaign or ad group will not run as scheduled because it does not meet the requirements for publishing or the advertiser withdrew it.


Note: You can hover over the status to learn more information including the suggested actions to take.


Icon Meanings

Status

Meaning

Not Delivering

The ad group or ad can’t run because there’s a problem. You can check the suggestions to learn more about the issue and what adjustments can be made.

Active

The ad group or ad is experiencing limited delivery, as only some of the ads or placements are delivering. You need to check the suggestions and address this warning to improve performance.

Active

The campaign, ad group or ad is active and there are no issues.


List of All Status Meanings

First Level Status

Second Level Status

Meaning

Deleted

Campaign deleted

The campaign has been deleted.


Ad group deleted

The ad group has been deleted.


Creative deleted

The ad has been deleted.

Not delivering

Account in review

The status of the ad account after creating an ad account or modifying an ad account.


Account not approved

The review of the ad account failed.


Account penalized

Ad account is disabled due to violation of ads policy.


Payment unsuccessful or insufficient balance

The account balance is not enough.


Contract has not taken effect

The contract is not in effect.


Campaign out of budget

Insufficient budget for the campaign.


Ad group out of budget

Insufficient budget for the ad group.


Outside of schedule

The ad has been set the scheduled time, and it hasn't reached the scheduled time.


In review

When a new ad is created, the ad will go through the review process first.


Qualification needed

Relevant qualification is needed.


Expired

Relevant qualification have expired.


Disapproved

Relevant qualification is not approved.


Pixel Unauthorized

Pixel is unauthorized.


Music copyright missing

Music copyright is not available.


Edited for review

The review process has been triggered again when edited.


Not approved

The review failed.


Not explored

Status only for Automated Creative Optimization, the creative has not been combined successfully.


Exploring

Status only for Automated Creative Optimization, the combined creative is exploring.


No creatives

A new campaign or ad group with no creative.

Completed

Ad group completed

The schedule time is over and the ad delivery is completed


Ad group terminated

Order withdrawn during flight.

Inactive

--

The campaign has been paused, and there is no other status.


Campaign inactive

The campaign has been paused.


Ad group deleted

The ad group has been paused.


Ad inactive

The ad has been paused.


Low performance

Status only for Automated Creative Optimization, the ad has been paused because of poor performance.

Active

--

The ad is delivering (including only partial placements are available for delivering).


Edited for review

The review process has been triggered again because of re-editing.


Best performance

Status only for Automated Creative Optimization and the ad performs excellent.


Good performance

Status only for Automated Creative Optimization and the ad performs well.

Closed (Only available for Reach & Frequency ad groups/ads)

No valid ads

The ad group covers either of the following conditions:

1.​All creatives are deleted.

2.​No creative added.


Ads disapproved

All creatives are rejected.


Prepay deduction failed

Insufficient balance.


Reservation cancelled

Order withdrawn by advertiser before campaign.


Invalid account status

TikTok Ads Manager account or Business Center account invalid.


Content