About Ad Groups or Ads "in review"
Before your ads are published, they undergo a review process to ensure they meet our Advertising Policies. You can check the status of your ad group or ad in the Status column of your account.
Typically most ads are reviewed within 24 hours, although in some cases it may take longer. The following changes to previously approved ads or ad groups will trigger a new review process:
Targeting (except for age targeting)
Creative (images, ad text, links, videos, etc.)
To view a complete list of changes that will trigger a review, see Changes that Trigger the Review Process.
Note: Changes made to your ad group's budget or schedule will not trigger a review.
Status Meanings
Status | Meaning |
Deleted | The campaign, ad group or ad can’t run because it is deleted. |
Not delivering | The campaign, ad group or ad is no longer running because of budget or a violation of TikTok's Advertising Policies. |
Inactive | The campaign, ad group or ad is paused. |
Active | The ad is running normally, or your campaign or ad group contains at least one ad running normally. |
Completed | The ad group or ad is no longer running because the scheduled end date has passed. |
Closed | A Reach & Frequency campaign or ad group will not run as scheduled because it does not meet the requirements for publishing or the advertiser withdrew it. |
Note: You can hover over the status to learn more information including the suggested actions to take.
Icon Meanings
Status | Meaning |
Not Delivering | The ad group or ad can’t run because there’s a problem. You can check the suggestions to learn more about the issue and what adjustments can be made. |
Active | The ad group or ad is experiencing limited delivery, as only some of the ads or placements are delivering. You need to check the suggestions and address this warning to improve performance. |
Active | The campaign, ad group or ad is active and there are no issues. |
List of All Status Meanings
First Level Status | Second Level Status | Meaning |
Deleted | Campaign deleted | The campaign has been deleted. |
Ad group deleted | The ad group has been deleted. | |
Creative deleted | The ad has been deleted. | |
Not delivering | Account in review | The status of the ad account after creating an ad account or modifying an ad account. |
Account not approved | The review of the ad account failed. | |
Account penalized | Ad account is disabled due to violation of ads policy. | |
Payment unsuccessful or insufficient balance | The account balance is not enough. | |
Contract has not taken effect | The contract is not in effect. | |
Campaign out of budget | Insufficient budget for the campaign. | |
Ad group out of budget | Insufficient budget for the ad group. | |
Outside of schedule | The ad has been set the scheduled time, and it hasn't reached the scheduled time. | |
In review | When a new ad is created, the ad will go through the review process first. | |
Qualification needed | Relevant qualification is needed. | |
Expired | Relevant qualification have expired. | |
Disapproved | Relevant qualification is not approved. | |
Pixel Unauthorized | Pixel is unauthorized. | |
Music copyright missing | Music copyright is not available. | |
Edited for review | The review process has been triggered again when edited. | |
Not approved | The review failed. | |
Not explored | Status only for Automated Creative Optimization, the creative has not been combined successfully. | |
Exploring | Status only for Automated Creative Optimization, the combined creative is exploring. | |
No creatives | A new campaign or ad group with no creative. | |
Completed | Ad group completed | The schedule time is over and the ad delivery is completed |
Ad group terminated | Order withdrawn during flight. | |
Inactive | -- | The campaign has been paused, and there is no other status. |
Campaign inactive | The campaign has been paused. | |
Ad group deleted | The ad group has been paused. | |
Ad inactive | The ad has been paused. | |
Low performance | Status only for Automated Creative Optimization, the ad has been paused because of poor performance. | |
Active | -- | The ad is delivering (including only partial placements are available for delivering). |
Edited for review | The review process has been triggered again because of re-editing. | |
Best performance | Status only for Automated Creative Optimization and the ad performs excellent. | |
Good performance | Status only for Automated Creative Optimization and the ad performs well. | |
Closed (Only available for Reach & Frequency ad groups/ads) | No valid ads | The ad group covers either of the following conditions: 1.All creatives are deleted. 2.No creative added. |
Ads disapproved | All creatives are rejected. | |
Prepay deduction failed | Insufficient balance. | |
Reservation cancelled | Order withdrawn by advertiser before campaign. | |
Invalid account status | TikTok Ads Manager account or Business Center account invalid. |