Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Manage ads
Ad reviews and status
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- Best practices for ad reviews
- How to check ad status
- List of ad statuses and definitions in TikTok Ads Manager
- List of ad group statuses and definitions in TikTok Ads Manager
- List of campaign statuses and definitions in TikTok Ads Manager
- How to review ad language for TikTok Ads
- How to review ad messaging for TikTok Ads
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Edit ad settings
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- How to edit ad settings in TikTok Ads Manager
- How to turn ads on or off in TikTok Ads Manager
- How to view, edit, or delete drafts in TikTok Ads Manager
- How to delete ads in TikTok Ads Manager
- How to find your campaign, ad group and ad IDs in TikTok Ads Manager
- How to add campaign, ad group and ad IDs to your custom columns in TikTok Ads Manager
- How to view change logs
- How to view ad settings for quality assurance
- About recommendations in TikTok Ads Manager
- How to access recommendations in TikTok Ads Manager
- List of available recommendations in TikTok Ads Manager
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Automated Rules
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- About Automated Rules
- How to create and apply Automated Rules
- Best Practices for Automated Rules
- How to apply an existing rule to your ads in TikTok Ads Manager
- How to manage automated rules in TikTok Ads Manager
- How to troubleshoot time lag for Automated Rules
- About Automated Rules relationships
- About Objects in Automated Rules
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Comment Management
App Center
- Ad creation /
- Manage ads /
- Ad reviews and status /
Best practices for ad reviews
As an advertiser on TikTok, you'll be responsible for your ads. This means complying with all applicable laws, rules and regulations that apply.
The following best practices will help you comply with TikTok Ad policy:
Language: Ensure language in your ad creative and copy are accepted in your target location(s). Remove any symbols, incorrect spelling, or gimmicky use of spelling in your display name.
Actions: Avoid advising users to take actions that aren't supported on the app, such as swiping up or displaying a mouse cursor.
Media: Make sure you're using high quality media that meets our image specifications and video specifications. Clear audio is required for video ads.
Consistency: Ensure that your ad creative and display name are consistent with your landing page. Any products featured in an ad should be shown on your landing page.
Authorized Use: Avoid using any elements without required permission in both your ad and your landing page. For example, brands, hashtags, copyrighted media, imitations and replicas.
Note: This is not a comprehensive list of disapproval reasons or suggested actions.
Learn more about our ad policy for creatives and prohibited products or services.