List of ad statuses and definitions in TikTok Ads Manager

When you create an ad, TikTok reviews the content to ensure it follows advertising policies. You can check ad statuses through your TikTok Ads Manager account.

Certain conditions can affect your ad status or trigger a new review:

• Whether your ad follows TikTok advertising policies

• If your ad's scheduled run is complete

• The ad reached the set budget

• You closed or deleted your ad group or campaign

On your ad list, each ad will display a status as well as additional information about why your ad is in that particular state. Below, you will find a full list of possible statuses and explanations:

• Active: The ad is running as expected, or your campaign or ad group contains at least one ad that is running as expected.

  • Review for modification: Your ad was edited and has re-entered the ad review process. If the ad is rejected after this review, then the delivery process will be affected.

• Pending: Your ad is under review. It is not delivering. There is no specific action required at this time.

  • Ad under review: Your ad is currently under review.

  • Account under review: Your ad account is currently under review.

  • Ad group under review: Your recently created ad group is under review.

  • Review for modification: Your ad or associated ad group was recently edited and your ad has re-entered the review process.

  • Search keywords under review: Your search keywords are under review.

  • To be delivered: Your ad is scheduled to run on a future date.

• Limited Delivery: Your ad is only partially delivering. Action may be required.

  • Search keywords partially approved: Some of the search keywords are still under review, while others have already completed the ad review process and started delivery.

  • Limited traffic: Your ad is experiencing limited traffic. You should check your ad settings to optimize your organic traffic. Note: If you enabled "ad traffic only" mode, it will affect the delivery of your anchors and trigger this status.

  • Missing anchor authorization: Product anchor authorization was withdrawn by the video creator. The product anchor link is not available. Learn more about product anchor links.

  • Anchor unavailable: Your product anchor link may have been reported and may be under review. If it is under review, it has temporarily been revoked from your ad. If it was rejected during review, it has been permanently revoked and you will need to replace it.

  • No targetable locations for anchor: After ad creation, you can edit your targeting locations, but product anchor links are restricted by the country or region chosen during creation. If you change the country during ad delivery, previously generated product anchor links will not be supported in the newly selected country, making them ineffective. You'll need to reset the targeting locations to countries or regions that support the product anchor links.

  • Check anchor review info for details: Your ad is partially delivering because your product anchor link is under review. Please check your catalog for more details.

• Paused: Your ad is not delivering. You can unpause your paused campaign or ad group to reactivate your ad delivery.

  • Campaign paused: Your campaign is paused. You can unpause it from your campaign list.

  • Ad group paused: Your ad group is paused. You can unpause it from your ad group list.

  • Creative paused: Your ad has been paused. This is either because you paused it, or because you're running a Product GMV Max campaign on this shop. You cannot run both at the same time.

• Cancelled: Your ad is not delivering. This is likely because your reservation ad order was cancelled, which cannot be undone. You will need to create a new order.

• Ended: Ad delivery has ended. The end date has passed. No action is required.

• Deleted: The ad can't run because it has been deleted. Ad deletion is permanent and cannot be undone.

  • Campaign deleted: The campaign was deleted.

  • Ad group deleted: The ad group was deleted.

  • Creative deleted: The creative was deleted.

• Not Delivering: The ad is no longer running due to budget or violation of TikTok's advertising policies.

  Action is required to run your ad.

  • Account not approved: Your ad account information has been rejected. Learn more about the account review process.

  • Account suspended: Your ad account has been suspended. Learn more about account suspension.

  • Out of account budget: Your ad account is out of budget. Learn more about budgets.

  • Out of campaign budget: Your campaign is out of budget. Learn about budgets.

  • Out of ad group budget: Your ad group is out of budget. Learn about budgets.

  • Ad group limit for this account has reached: You've exceeded the limit on the number of delivering ad groups allowed under this account. Learn more about ad account limits.

  • Insufficient balance: Your ad account does not have sufficient balance. Learn how to add to your account balance in TikTok Ads Manager.

  • Missing creatives: There are no creatives for the ad. They may have been deleted.

  • Review not approved: Your ad was rejected under ad review. Learn more about ad reviews.

  • LIVE not started yet: Your live broadcast ads are not running because the livestream has not yet started.

  • Qualification required: Your industry qualifications have not been submitted. Please submit industry qualifications. Learn more about the Industry Pilot Program.

  • Qualification expired: Your industry qualifications have expired. Please resubmit your industry qualifications.

  • Qualification not approved: Your industry qualifications were rejected. Please review the reason for rejection and resubmit, if relevant.

  • Search keywords not approved: Your search keywords were not approved.

  • No permission for the selected shop: You can no longer run your ad on the shop you chose because permission to access this shop has been revoked. Please pick another shop for your ad.

  • Asset unavailable: Your ad is not delivering because one of its assets is unavailable. Learn more about assets such as catalogs, pixel, identity and shop.

  • Product link unavailable: The product anchor link on the affiliate video is not available. Select another video.

  • Post authorization revoked: The creator has revoked your authorization to use their video. Select another video.

  • Missing music copyright: The music used in your ad is missing copyright. Learn more about copyright.

  • Video error: One or more videos in your ad group have encountered a transcoding error. To resolve this issue, please re-upload the affected videos or render new video files. If this is not addressed, none of the ads in your ad group will be sent for review or delivered.

  • Product unavailable: Your product is no longer available. Review your product status in Catalog manager. If you are using TikTok Shop, review your product status in Seller Center.

  • Identity unavailable: Your Identity does not exist or is no longer authorized. Learn more about the Identity feature.

  • No available products: Your product sales ad is missing a product SKU. Please add a unique string ID for your product. See Catalog Product Parameters for more details.