What is Pixel Sharing?
Pixel Sharing lets you share your TikTok Pixel with others involved with your business by linking it to multiple Ad Accounts or Business Center accounts. Otherwise, each account would need its own Pixel, and potentially result in slow page loading and scattered event data.
By sharing a single Pixel, you'll streamline all of your website's campaign efforts, and create consistency in your ads by configuring a single Pixel to your website to be shared across everyone in your business or with your partners.
Benefits
Pixel Sharing can help you with:
Ad Delivery: Share Pixel data and campaign learnings, so that new Ad Accounts can immediately begin using Pixel for campaigns.
Audiences & Targeting: Create and build audiences together. Create a centralized hub for web events so that you can build consistent web traffic audience profiles.
Reporting: Track all of your website activity in one place. Others can see all web events that occurred and were attributed to an ad.
Product Availability
Business Center type
Pixel sharing is available to the following managed and unmanaged accounts:
Direct and Agency Business Center advertisers.
Small Business Agency and Small Business Direct Business Center advertisers.
Unmanaged regular Business Center advertisers (with conditions).
User roles and access
You'll need to transfer a Pixel to Business Center before sharing it with others. To do so:
You'll need Admin access to a Business Center.
For Non-agency clients: The Business Center you are going to use should have admin access to the Ad Account that owns the Pixel.
For Agency partners: You can only transfer Pixel from Ad Accounts that were created from Business Center.
Best Practice
One Pixel in different business scenarios
Business Scenarios | Best Practice |
One domain with multiple products for global markets | 1. Install one Pixel to the global website. 2. Add this Pixel to the Business Center account owned by the Headquarters team. 3. Grant Admin access to regional Business Center accounts for event creation in Event Manager and ad creation in Ads Manager. |
Multiple domains with multiple products for global markets | 1. Install one Pixel to each website with a unique domain. 2. Add this Pixel to the sub-brands Business Center account for event creation in Event Manager and ad creation in Ads Manager. 3. Grant Admin access to the Business Center account owned by Headquarter team for easier management. |
Agency teams handle multiple clients' media buying to reach TikTok users globally | - Brands create Pixel in TikTok Ads Manager and install the Pixel on their business website. - Brands to grant Agency team appropriate access to ad accounts and Pixel in Business Center. -Agency team to create events and ad creation with shared Pixel. |
Ad Stopping
Stop the under-delivered campaigns and/or cancel the scheduled campaigns that are created with shared pixels in TikTok Ads Manager first, and then unshare Pixels with a member or a partner in Business Center.
Note: When you unshare Pixels with an Ad Account or partners' Business Center accounts, your campaign will not automatically stop delivery or scheduled delivery. Users are required to manually stop the campaigns created with shared Pixel.
How to Use
Find your Pixel ID in Event Manager
Log in to Ads Manager as Admin.
Click Event under the "Assets" tab on the category bar.
Click Manage under Web Events to start.
Find the unique Pixel ID under each Pixel tab.
Note: If you have not yet implemented a Pixel, refer to Get Started with Pixel.
Add a Pixel to your Business Center
Pixels can be created in Events Manager by an ad account. In order to start sharing the Pixel, the Business Center admin must transfer the Pixel from the ad account to the Business Center.
Log in to Business Center as Admin.
Click Pixel under the "Assets" tab on the sidebar.
Click Add Pixel to start transferring.
Enter the ID of the Pixel you wish to transfer in the "Transfer Pixel" pop-up window. Click Confirm to finish.
Once your Pixel has been transferred to the Business Center, you're ready to start sharing this with other ad accounts and partners.
Share a Pixel with Ad Accounts, members or other Business Center
Grant Pixel Access to an Ad Account:
Log in to Business Center as Admin and click Pixel under the "Assets" tab on the sidebar.
Select the Pixel from the list that you want to share.
Under the Linked Assets tab, click Assign Assets to display a list of ad accounts that the Business Center has access to.
If the ad accounts you'd like to share a Pixel with are not connected to the Business Center, refer to Add ad accounts to Business Center to learn how to do so.
Select the ad accounts you want to assign the Pixel to, and click Assign.
The selected ad accounts will be authorized to view data of Pixels and use Pixel for ads.
Grant Pixel Access to a Partner:
Log in to Business Center as Admin and click Pixel under the "Assets" tab on the sidebar.
Select the Pixel from the list that you want to share under the Pixel tab.
Under the "Partners" tab, click Add Partners.
Enter the partner's Business Center ID and click Confirm to finish.
Once you've shared a Pixel with your partner, they're able to share your Pixel with their own ad accounts, and cannot re-share it with a third BC.
Grant Pixel Editing Access to Member:
Log into Business Center as an Admin and click Pixel under the "Assets" tab on the sidebar.
Select the pixel from the list that you want to assign members with "pixel editing" permission.
Under the "Members" tab, click Assign new member.
In the pop-up, select members from your Business Center account and set the Pixel permission you'd like to give them.
Unshare a Pixel with Ad accounts or other Business Center
Unshare Pixel from Ad Account:
Note: You cannot unlink a Pixel from the ad account that originally created it.
Log in to Business Center as Admin and click Pixel under the "Assets" tab on the sidebar.
Select the Pixel from the list that you want to manage.
Under the "Connected Assets" tab, click the trash can icon next to the ad account you wish to remove.
Note: In order to unshare a Pixel with an ad account, any active campaigns tied to the shared pixel from that ad account must be stopped before proceeding.
Upon unlinking, the ad account will not be able to use this Pixel to create new ads, and existing ads using this shared Pixel will be paused.
Unshare Pixel from a Partner
Log in to Business Center as Admin and click Pixel under the Assets tab on the sidebar.
Select the Pixel from the list that you want to manage.
Under the Partners tab, click the trash can icon next to the ad account you wish to remove.
Note: In order to unshare a Pixel with an ad account, any active campaigns tied to the shared Pixel from that ad account must be stopped before proceeding.
4. Upon unlinking, the partner and their ad accounts will not be able to use this Pixel to create new ads.
Create Custom Audiences from a Shared Pixel
Log in to TikTok Ads Manager.
Select Assets and click Audiences.
Click Create Audience, then Custom Audience.
Click Website Traffic.
Select the Pixel in the "Through the following Pixels" drop-down.
Complete the relevant audience selections and click Confirm.
Create Ad with a Shared Pixel
Complete your Campaign and Ad Group level settings.
Choose Pixel in Tracking, click TikTok events tracking, and select Website events from the drop-down menu.
Access a Shared Pixel in Events Manager
A Pixel with a label means you're accessing a Pixel that is being shared across multiple ad accounts. Any ad account that has access to a Pixel is able to view this Pixel's event data and reports. However, to create campaigns using this Pixel, the ad account user must be at an admin level or operator level.
The Shared by you label means you've granted access to this Pixel with other ad accounts.
The Shared with you label means you've been granted access to this Pixel.
If your access to a Pixel is revoked, you will no longer be able to see or access the Pixel in Events Manager.
View Shared Pixel data
Regardless if you are the Pixel owner or a user, all Pixel data and metrics are accessible in the Events Manager dashboard or reporting section. Campaign-level data can also be found in the Ads Manager dashboard.
Source | Accessible Metrics | Description |
Events Manager | Total Events | The total number of events that occurred on your website with the shared Pixel installed |
Attributed Events | The number of events that occurred on your website attributed to any campaigns or ads using this Pixel | |
TikTok Ads Manager | Total Events | The total number of events that occurred on your website with the shared Pixel installed |
Attributed Events | The number of events that occurred on your website attributed to any campaigns or ads using this Pixel | |
Attributed Events (Campaign level) | The number of events attributed to a particular campaign or ad |
Edit a Pixel
There are two options for editing pixels:
For pixels that are shared with multiple ad accounts, the account that owns the pixel can make changes in Events Manager.
The user granted "pixel editing" permission of the pixel can also make changes in Events Manager. (Please check the steps here)
Once a user has "pixel editing" permission, the following can be accessed in Events Manager:
Test Events & Diagnostics tabs
Pixel Change log
Access to EM settings page which includes the ability to manage first-party cookies, Auto AM, Pixel Name, Event Setup in Event Builder, and Event Stat type