Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Sales
Product sales objective
Catalog setup
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- About catalogs
- How to create a Catalog
- Catalog Product Parameters
- How to import your product catalog from Google Merchant Center
- How to disconnect a product catalog from Google Merchant Center
- How to set up your mobile measurement partner for Video Shopping Ads
- List of postback events to add to your mobile measurement partner for Video Shopping Ads
- About Catalog Event Match Rates
- How to set up and view catalog match rate
- Best practices for increasing catalog event match rates
- How to troubleshoot catalog match rate issues
- How to use the Diagnostic dashboard in Catalog Manager
- List of catalog product issues and suggested actions
- About Enhanced Catalog Review
- Best practices for catalog
- How to create Product Sets
- About the Catalog Product Performance Report in TikTok Ads Manager
- List of supported dimensions and metrics for Catalog Product Performance reports
- About Catalog Insights
- How to use Pixel Upload with Catalogs
- How to manage Catalogs
- How to connect your Catalog to an App Event Source
- How to create video packages in a Catalog
- Specifications for Video Packages
- List of supported Product Set filters
- Tips for filtering products in your Product Sets
- Best practices for Product Sets
- How to appeal rejected catalog products
- How to manually refresh products in your catalog
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Video Shopping Ads (for Catalog)
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- How to create Video Shopping Ads for your Catalog
- How to use Ad Level URL Parameters for Video Shopping Ads (for Catalog)
- About Interactive Add-ons for Video Shopping Ads
- How to create a Catalog Carousel on TikTok Ads Manager
- How to create a template video
- How to create a single video on TikTok Ads Manager
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TikTok Shop Ads
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- About TikTok Shop Ads in TikTok Ads Manager
- About TikTok Commerce
- About TikTok Shop Ads
- About product sources for TikTok Shop ads
- About video sources for Shop Ads
- How to add product links to TikTok videos
- How to use your TikTok Shop official account for Shop Ads
- Troubleshooting TikTok Shop Ads in Seller Center
- About TikTok Shop and Showcase
- How to appeal rejected Shop Ads
- About gross revenue for TikTok Shop Ads
- About Gross Revenue Optimization for TikTok Shop Ads
- How to set up Gross Revenue Optimization for TikTok Shop Ads
- Best practices for Gross Revenue Optimization for TikTok Shop Ads
- About Keyword expansion for TikTok Shop ads
- How to use Keyword expansion for TikTok Shop ads
- Best practices for Keyword expansion for TikTok Shop Ads
- Reporting for Keyword expansion for TikTok Shop Ads
- About affiliate creatives for TikTok Shop Ads
- About TikTok Shop Ads reporting time
- How to view Shop Ads metrics in TikTok Ads Manager
- About Shop Tab placements for Shop Ads
- How to get Showcase permission
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Video Shopping Ads (for TikTok Shop)
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- How to create Video Shopping Ads for TikTok Shop
- How to set up Video Shopping Ads with Showcase
- Best practices for Video Shopping Ads with TikTok Shop
- About product anchor links in Video Shopping Ads
- About the "all products" setting for Video Shopping Ads
- List of key reporting metrics for Spark Ads in Video Shopping Ads
- About Interactive Add-ons for Video Shopping Ads
- How to use affiliate creative videos in Video Shopping Ads
- How to use an affiliate video code in Video Shopping Ads
- Spark Ads in Video Shopping Ads
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LIVE Shopping Ads
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- How to Create LIVE Shopping Ads
- List of key reporting metrics for LIVE Shopping Ads
- Best practices for LIVE Shopping Ads creatives
- Best practices for optimizing LIVE Shopping Ads
- Audience best practices for LIVE Shopping Ads
- Best practices for setting a LIVE Shopping Ads budget
- Available scheduling options for LIVE Shopping Ads
- About Daylight Saving Time and Scheduling LIVE Shopping Ads
- Differences between LIVE Shopping Ads and LIVE GMV Max campaigns
- About attribution windows for LIVE Shopping Ads
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Product Shopping Ads
Shop affiliate creatives
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- About affiliate creatives for TikTok Shop Ads
- How to turn on Shop Ads commission rates for products in Seller Center
- How to use affiliate creative videos in Video Shopping Ads
- How to use an affiliate video code in Video Shopping Ads
- How to authorize affiliate videos for TikTok Shop Ads
- Differences between affiliate mass authorization and video code authorization
- About setting different affiliate commission rates for TikTok Shop Ads
- About the affiliate creative commission
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Store Promotion Ads
Tokopedia Ads
Website
Web VBO
- Ad objectives /
- Sales /
- LIVE Shopping Ads /
About Daylight Saving Time and Scheduling LIVE Shopping Ads
To create LIVE Shopping Ads on TikTok Ads Manager, you will need to schedule when the ads start delivering. We recommend you schedule LIVE Shopping Ads so they start running and end at the same time as the LIVE video broadcast.
Live Shopping Ads and Universal Timecode (UTC)
When you schedule LIVE Shopping Ads, you will select the ad delivery start and end times according to your account's coordinated universal timecode (UTC). Since UTC does not support daylight saving time, you may need to adjust the ad delivery schedule if the LIVE video is being broadcast from a location that observes Daylight Savings Time.
To schedule LIVE Shopping Ads to match the start time of the LIVE video, you will need:
The LIVE video's start and end time.
The current UTC time zone of the LIVE video's broadcast location.
Note: This UTC time zone will change if the location observes Daylight Savings Time. For example, if California observes Daylight Savings Time, the time there is UTC-8, but during Daylight Savings Time, it changes to UTC-7.
The ad account's UTC time zone, which will not adjust per DST. For example, an ad account created in California will use UTC-8 time zone for the entire year.
To calculate when to schedule your LIVE Shopping Ads:
Determine the difference between the current UTC time zone of the LIVE video's broadcast location and your ad account's UTC time zone.
Add the difference to your LIVE videos start and end time.
Live Shopping Ads and UTC Time Zone
See the table below to see how to schedule LIVE Shopping Ads delivery when:
The LIVE video is being broadcast from the same UTC time zone as the ad account.
The LIVE video's broadcast UTC time zone is different from the ad account.
The LIVE video's broadcast UTC time zone observes DST.
LIVE Video Start Time | Does the LIVE video's broadcast location currently use DST? | Current UTC time zone of the LIVE video's broadcast location | Ad account's UTC time zone | Offset / Difference | Start Time of LIVE Shopping Ads Delivery on TikTok Ads Manager |
2 PM / 14:00 | No | (UTC+0) United Kingdom | (UTC+0) | 0 | 2 PM / 14:00 |
2 PM / 14:00 | No | (UTC-5) United States | (UTC-5) | 0 | 2 PM / 14:00 |
2 PM / 14:00 | No | (UTC-6) United States | (UTC-5) | +1 Hour | 3 PM / 15:00 |
2 PM / 14:00 | No | (UTC-7) United States | (UTC-5) | +2 Hours | 4 PM / 16:00 |
2 PM / 14:00 | No | (UTC-8) United States | (UTC-5) | +3 Hours | 5 PM / 17:00 |
2 PM / 14:00 | Yes | (UTC+1) United Kingdom | (UTC+0) | -1 Hour | 1 PM / 13:00 |
2 PM / 14:00 | Yes | (UTC-4) United States | (UTC-5) | -1 Hour | 1 PM / 13:00 |
2 PM / 14:00 | Yes | (UTC-5) United States | (UTC-5) | 0 | 2 PM / 14:00 |
2 PM / 14:00 | Yes | (UTC-6) United States | (UTC-5) | +1 Hour | 3 PM / 15:00 |
2 PM / 14:00 | Yes | (UTC-7) United States | (UTC-5) | +2 Hours | 4 PM / 16:00 |
Timezone Converter for LIVE Shopping Ads
As of March 6, 2025, TikTok Ads Manager now includes an embedded Timezone Converter to simplify scheduling and reduce manual adjustments. You can schedule LIVE Shopping Ads based on your local timezone or the target market's timezone, with the scheduled time automatically converted to the Business Center account timezone for ad delivery.
If a region observes Daylight Savings Time, the converter will account for the shift, so you don't need to make manual corrections. If the start and end times fall under different timezones due to the duration of the campaign, you may need to adjust the end time by 1 hour forward or backward to ensure accurate delivery.
Learn more about the Timezone Converter for TikTok Ads Manager.