Alinea Invest

The objective

Scaling in-app subscriptions with Smart+ efficiency

Alinea’s objective was to accelerate subscription growth while maintaining a sustainable cost per acquisition. With a mission to redefine investing, the brand needed a performance solution that could balance scale with efficiency. By prioritizing TikTok’s Smart+ Campaigns, Alinea set out to optimize user acquisition at lower costs while driving higher subscription volume. Their goal was to not only expand reach among beginner investors but also to ensure that campaign dollars delivered stronger returns. Smart+ offered a way to achieve both goals simultaneously-scaling conversions while reducing CPA-ultimately creating a more efficient growth engine for Alinea’s subscription business.

The solution

Leveraging TikTok's Smart+ for growth

To drive subscriptions at scale, Alinea activated TikTok’s Smart+ Campaigns with Maximum Delivery bidding. This automated solution optimized delivery in real time, helping the brand reach high-intent users more efficiently than manual campaign setups. By focusing on automation, Alinea reduced time spent on campaign management while unlocking stronger results across reach and performance.

By layering in Spark Ads, they amplified top-performing content that resonated authentically with Alinea's target audiences. This combination of automation and authentic amplification allowed Alinea to capture attention while maintaining efficiency.

To reduce friction and highlight their value proposition, Alinea also leveraged the App Profile Page. This streamlined the user journey, giving potential subscribers direct access to the brand’s offering within TikTok and making it easier to convert interest into action.

By integrating Smart+ optimization with tailored campaign strategies and native creative solutions, Alinea not only improved efficiency but also enhanced resonance with their target audience. The result was a campaign that delivered both scale and sustainability, proving TikTok’s ecosystem as a powerful driver of subscription growth.

The results

Delivering scale, efficiency, and measurable subscription growth

The campaign surpassed expectations, driving a 73% increase in subscriptions while lowering CPA by 42% compared to manual campaigns. With over 13.2 million impressions, Alinea was able to reach and convert more users at scale, demonstrating how Smart+ automation can deliver superior results at lower costs. By combining automated optimization with Spark Ads and streamlined user journeys, Alinea not only achieved significant growth in subscriptions but also strengthened its position as a leading investing platform for the next generation.

Tips & takeaways

• Automate for efficiency: Use Smart+ campaigns to optimize delivery and reduce manual effort, allowing you to scale subscriptions while keeping acquisition costs low.

• Leverage authentic content: Incorporate Spark Ads to amplify top-performing videos that naturally resonate with your audience and drive higher engagement.

• Streamline the user journey: Simplify the conversion path by using TikTok’s App Profile Page or in-app landing experiences to reduce friction and encourage immediate action.