Expand your reach

Connect with your target audience

Introduce your business to more than a billion monthly global users and find more customers looking for a brand just like yours.

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2,344,211

Views from last 7 days

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#fashion

122M

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How TikTok helps you expand your reach

Audience is here

Your target audience is here

TikTok is the epicenter of culture with over a billion users globally, making it an ideal platform to find more customers.

Get discovered

Get discovered

58% of TikTok users discover new brands and products on the platform—14% more than on other platforms.

Join in the conversation

Join the conversation

Brands show up authentically alongside our users, allowing them to be a part of two-way conversations with their audiences.

Reach global audiences with Spark Ads

Combine the reach and impact of paid ads with the authenticity of organic content to foster connections, find more customers and enhance performance.

Learn more

Tips for TikTok success

Tap into the power of communities

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Brands that think community-first don’t just get views—they get results.

See what's driving views

Use the Audience Insights tool

Create ad content that expands your reach

Connect with TikTok trends

#fashion

122M

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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way.

Stick to a structure

Hold attention with stimulation

Success stories

Lancel

The nearly 150-year-old luxury brand leveraged TikTok Reach & Frequency campaigns to gain 3.3 million views and increase reach by 1.5 million.

K18 Hair

The newly launched haircare brand utilized Reach & Frequency to get 27 million video views and over 20,000 new followers in one month.

Hama

The Germany-based tech accessory company boosted reach, impressions and interactions with a new creative strategy and Spark Ads.

Sleeptown

The D2C mattress brand harnessed the power of creators and word-of-mouth marketing to raise awareness and drive new traffic to its merchant sites.
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