Looking for trends? You've come to the right place.

This is our hub for trends of all shapes and speeds, from fleeting viral moments to enduring cultural shifts. We've got the tools and thought leadership to help you get started with TikTok trends and sustain your efforts on our platform.

Understanding trends on TikTok

Trend is a nebulous word. It can describe ever-changing definitions of what's cool or sales patterns over time. To be clear, we use it to describe the creative formats, ideas, and behaviors that get a lot of attention on TikTok, and in turn influence what people do on the platform.

Trending now

When you open TikTok, you see endless examples of what's trending now—popular audio clips, product recommendations, video formats, effects, and anything in between. These trends get more powerful with buy-in and participation from users, whether that means commenting on videos or making their own content.

Hashtags

Songs

Creators

TikTok Videos

New Flame (but I promise you) (feat. Usher & Rick Ross)

Chris Brown

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New Flame (In The Style of Chris Brown) (Instrumental Version)

Out Trax

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The Winner Is... - DeVotchKa Version

DeVotchKa

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I think about it all the time featuring bon iver

Charli xcx & Bon Iver

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I Aint Got No Panties on on the Dance Flooo

Wax-A-Million

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Fernanda

Connect via TikTok One View on TikTok

9MFollowers

668MLikes

14M

18M

10M

Calle y Poché

Connect via TikTok One View on TikTok

6MFollowers

145MLikes

11M

10M

47M

Leidyy🌺

Connect via TikTok One View on TikTok

5MFollowers

291MLikes

572K

809K

Valery Urdaneta

Connect via TikTok One View on TikTok

5MFollowers

116MLikes

luann diez

Connect via TikTok One View on TikTok

4MFollowers

217MLikes

14M

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Trend Stories

Our Trend Analysis is built on custom platform research that looks at the bigger picture behind TikTok trends. It helps you plan for the future, equipping you with knowledge like:

1. What can the platform tell us about the future of entertainment?

2. How does user behavior reflect our changing relationship with "influencers"?

3. Where do fast-moving TikTok trends fit within larger conversations about storytelling, community, and trust?

The full research reports we have are long. So we turned them into materials that are as accessible as they are detailed. That way, you can learn about what's driving TikTok user behavior in a way that feels almost as fun as scrolling your For You page. (But not quite.)

The New Culture of Community

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