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Looking for trends? You've come to the right place.

This is our hub for trends of all shapes and speeds, from fleeting viral moments to enduring cultural shifts. We've got the tools and thought leadership to help you get started with TikTok trends and sustain your efforts on our platform.

Understanding trends on TikTok

Trend is a nebulous word. It can describe ever-changing definitions of what's cool or sales patterns over time. To be clear, we use it to describe the creative formats, ideas, and behaviors that get a lot of attention on TikTok, and in turn influence what people do on the platform.

Trending now

When you open TikTok, you see endless examples of what's trending now—popular audio clips, product recommendations, video formats, effects, and anything in between. These trends get more powerful with buy-in and participation from users, whether that means commenting on videos or making their own content.

HashtagsSongsCreatorsTikTok Videos
1
5
# redflags
40KPosts
60MViews
See analytics
2new
# milesmorales
Games
43KPosts
264MViews
See analytics
3
5
# littlemermaid
33KPosts
237MViews
See analytics
4
13
# зайчик
Games
32KPosts
49MViews
No related creator
See analytics
5
11
# spidermanacrossthespiderverse
Games
26KPosts
143MViews
See analytics
1
1
girls like me don't cry (sped up)
thuy
See analytics
2
1
Levitating (feat. DaBaby)
Dua Lipa
See analytics
3new
Sick of Me Too
Lonr.
See analytics
4new
My Barn My Rules
MCR-T & horsegiirL
See analytics
5new
Moon
Siggerr
Approved for business use
See analytics
83MFollowers
801MLikes
71M
48M
49M
41MFollowers
1BLikes
48M
21M
20M
38MFollowers
1BLikes
17M
8M
23M
34MFollowers
2BLikes
5M
13M
19M
Explore now

Trend Stories

Our Trend Analysis is built on custom platform research that looks at the bigger picture behind TikTok trends. It helps you plan for the future, equipping you with knowledge like:

1. What can the platform tell us about the future of entertainment?

2. How does user behavior reflect our changing relationship with "influencers"?

3. Where do fast-moving TikTok trends fit within larger conversations about storytelling, community, and trust?

The full research reports we have are long. So we turned them into materials that are as accessible as they are detailed. That way, you can learn about what's driving TikTok user behavior in a way that feels almost as fun as scrolling your For You page. (But not quite.)

The New Culture of Community
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