Our Trend Analysis is built on custom platform research that looks at the bigger picture behind TikTok trends. It helps you plan for the future, equipping you with knowledge like:
1. What can the platform tell us about the future of entertainment?
2. How does user behavior reflect our changing relationship with "influencers"?
3. Where do fast-moving TikTok trends fit within larger conversations about storytelling, community, and trust?
The full research reports we have are long. So we turned them into materials that are as accessible as they are detailed. That way, you can learn about what's driving TikTok user behavior in a way that feels almost as fun as scrolling your For You page. (But not quite.)
When you have a moment, tell us how you really feel by filling out this brief survey to help us make TikTok Creative Center better for you.