Nébuleuse Bijoux

The objective

Nébuleuse Bijoux is the new destination for mismatched and unique jewelry shopping.  The brand prides itself on the excellent product quality with low allergy risks. The brand aimed at scaling their sales volume while achieving their target ROAS.

Nébuleuse Bijoux decided to launch their performance ads on TikTok by launching Conversion campaign through Datashake agency. To start with, the brand installed the TikTok Pixel to drive better performance and monitor ROAS with its TikTok ads. As a second step, the brand adopted a test and learn methodology and started to deliver positive ROAS. To achieve always-on campaigns, Nébuleuse Bijoux was looking for a solution that would reduce campaign management time while self optimizing.

The Solution

The solution adopted was Smart Performance Campaign that requires minimum input from advertiser (budget, objective, country and video material) and leverages automatised optimisation for the best performance.

The Results

Leveraging Smart Performance Campaign for clients acquisition coupled with Spark Ads, Nébuleuse smashed its objective, with an x3 on ROAS and a x2 on conversion rate.