Coffee Stain
Driving traffic to Coffee Stain’s multiplayer game Midnight Ghost Hunt during a Steam Free-to-Play Weekend
The Objective
Swedish gaming publisher Coffee Stain wanted to drive traffic to its multiplayer game Midnight Ghost Hunt on Steam, so they came to TikTok to run an innovative campaign.
The Solution
Coffee Stain ran a campaign to drive traffic to gaming platform Steam while its game Midnight Ghost Hunt was made free to play. The campaign was set up with interest and hashtag based targeting that ensured the ads were served to a gaming audience in Sweden, Germany, Netherlands, UK, Canada, Australia and the US.
The brand ran In-Feed Ads with a traffic objective and also utilised our Interactive Add-On, Countdown Sticker, which created a sense of urgency and anticipation for the game’s Free to Play weekend on Steam.
The Results
The campaign for Midnight Ghost Hunt was a knockout. The brand achieved a 3.47% click-through rate, an 8.42% engagement rate and an average watch time of 5.7 seconds per video.
The campaign exceeded our expectations, and we reallocated more budget from other channels to TikTok due to the performance uplift we saw during this campaign.
